Pendo Pricing in 2026
By Olli, founder of Produktly · Updated 2026-08
Pendo is a product experience platform combining analytics, in-app guides, and feedback. It primarily targets mid-market to enterprise B2B software companies. Pendo is known for opaque pricing: only the Free plan has public terms, and every paid plan (Base, Core, Ultimate) shows "Request pricing" instead of a number. Quote-only pricing almost always signals a high price: vendor negotiation data puts the average Pendo contract around $47,000/year.
How Pendo Pricing Works
Per monthly active users (MAU) plus the plan tier you choose; the cost per MAU decreases as volume grows. Only the Free plan has public terms. Base, Core, and Ultimate all require a sales quote. Average customer pays ~$47,000/year according to vendor negotiation data.
Pendo Plans & Pricing
Free
Free
Up to 500 MAUs only
Included
- Product analytics
- In-app guides
- NPS surveys (Pendo-branded)
- Roadmaps (Pendo-branded)
Limitations
- 500 MAU limit
- Pendo branding on surveys and roadmaps
- No session replay
Base
Custom (est. ~$8,000+/yr)
Request pricing, custom MAU volume. Estimate from vendor negotiation data
Included
- Product analytics
- In-app guides
- Data management & access
- Support
Limitations
- Session replay is a paid add-on
- Sentiment surveys (NPS, CSAT) are a paid add-on
- Product discovery and journey orchestration are paid add-ons
Core
Custom (est. ~$20,000+/yr)
Request pricing, custom MAU volume. Labeled "most popular" by Pendo. Estimate from vendor negotiation data
Included
- Product analytics
- In-app guides
- Session replays
- Data management & access
- Support
Limitations
- Sentiment surveys (NPS, CSAT) are a paid add-on
- Product discovery and journey orchestration are paid add-ons
Ultimate
Custom (est. ~$50,000+/yr)
Request pricing, custom MAU volume. Estimate from reported enterprise quotes
Included
- Product analytics
- In-app guides
- Session replays
- Sentiment (NPS, PMF, CSAT surveys)
- Product discovery
- Journey orchestration
- Data sync
Limitations
- Requires a sales process
Hidden Costs & Things to Watch Out For
- Pricing is completely opaque: you must talk to sales for anything beyond Free
- Session replay, sentiment surveys, product discovery, and journey orchestration are paid add-ons on the lower paid tiers
- Costs escalate quickly once you exceed 500 MAUs on the free plan
- Average customer pays ~$47,000/year according to vendor negotiation data
- Some enterprises report quotes of $85,000-$130,000+ per year
- Implementation can take weeks with professional services costs
Pendo vs Produktly: Feature Comparison
Pendo excels at deep product analytics, but for teams primarily needing in-app guidance and feedback tools, Produktly delivers more value per dollar with transparent pricing.
| Feature | Pendo | Produktly |
|---|---|---|
| Product Tours | All plans (in-app guides) | All plans |
| Checklists | Paid plans | All plans |
| NPS Surveys | Pendo-branded on Free, add-on on Base and Core, included on Ultimate | All plans |
| Micro-Surveys | Sentiment add-on below Ultimate | All plans |
| Feedback Widget | Paid plans | All plans |
| Changelog | Not available | All plans |
| Roadmap | Yes (Pendo-branded on Free) | All plans |
| Product Analytics | Advanced (all plans) | Basic |
| Session Replay | Core and Ultimate, add-on on Base | Not available |
| Announcements | Limited | All plans |
| Starting Price | Est. ~$8,000+/yr (sales quote) | 19€/mo |
| Free Plan | Yes (500 MAU limit) | No |
Get More for Less with Produktly
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements — all in one platform. Plans start at just 19€/month.
Frequently Asked Questions
How much does Pendo cost?
Pendo does not publicly list pricing for its paid plans. The Free plan covers up to 500 monthly active users. Base, Core, and Ultimate all show "Request pricing", and the exact number depends on your MAU volume and the tier you choose. Vendor negotiation data suggests Base plans start around $8,000/year and the average Pendo customer pays about $47,000/year, so budget accordingly before booking the sales call.
Is Pendo worth the price?
Pendo is worth considering if deep product analytics are your primary need and you have the budget. For teams that primarily need in-app guidance, onboarding tools, and feedback collection, alternatives like Produktly offer better value starting at 19€/month.
Does Pendo have a free plan?
Yes. Pendo Free covers up to 500 monthly active users and includes product analytics, in-app guides, and Pendo-branded NPS surveys and roadmaps. Session replay and unbranded surveys require paid plans.
Why is Pendo pricing not public?
Pendo uses a sales-led pricing model common in enterprise software. Prices vary based on MAU count, number of applications, features needed, and contract length. This makes it difficult to compare without engaging their sales team.
What is a cheaper alternative to Pendo?
Produktly offers in-app guides, NPS surveys, feedback widgets, checklists, changelogs, and roadmaps starting at 19€/month with a free trial. While it does not include Pendo-level product analytics, it covers all the guidance and engagement features at a fraction of the cost.