Pendo Pricing in 2026
By Olli, founder of Produktly · Prices checked on Oct 9, 2026 against Pendo's pricing page
Pendo has a free plan for up to 500 MAUs; its Base, Core and Ultimate plans are quote-only and priced by MAUs. Vendr purchase data (Feb 2026) puts the median contract at about $48,500/year, and the 30-day full-platform trial requires a sales call.
Pendo is a product experience platform combining analytics, in-app guides, and feedback. It primarily targets mid-market to enterprise B2B software companies. Pendo is known for opaque pricing: only the Free plan has public terms, and every paid plan (Base, Core, Ultimate) shows "Request pricing" instead of a number. Quote-only pricing almost always signals a high price: Vendr purchase data (Feb 2026) puts the median Pendo contract at about $48,500/year.
How Pendo Pricing Works
Per monthly active users (MAU) plus the plan tier and add-ons you choose. Pendo says the number of applications you track does not change the price. Only the Free plan has public terms. Base, Core, and Ultimate all require a sales quote. Vendr purchase data (Feb 2026) puts the median Pendo contract at about $48,500/year.
Pendo Plans & Pricing
Free
Free
Up to 500 MAUs only
Included
- Product analytics
- In-app guides
- NPS surveys (Pendo-branded)
- Roadmaps (Pendo-branded)
Limitations
- 500 MAU limit
- Pendo branding on surveys and roadmaps
- No session replay
Base
Custom (est. ~$18,500+/yr)
Request pricing, custom MAU volume. Estimate: the low end of Vendr purchase data (Feb 2026) is about $18,500/year
Included
- Product analytics
- In-app guides
- Data management & access
- Support
Limitations
- Session replay is a paid add-on
- Sentiment surveys (NPS, CSAT) are a paid add-on
- Product discovery and journey orchestration are paid add-ons
Core
Custom pricing
Request pricing, custom MAU volume. Labeled "most popular" by Pendo. Vendr purchase data (Feb 2026) puts the median Pendo contract, across all plans, at about $48,500/year
Included
- Product analytics
- In-app guides
- Session replays
- Data management & access
- Support
Limitations
- Sentiment surveys (NPS, CSAT) are a paid add-on
- Product discovery and journey orchestration are paid add-ons
Ultimate
Custom pricing
Request pricing, custom MAU volume. Vendr purchase data (Feb 2026) runs as high as about $151,000/year
Included
- Product analytics
- In-app guides
- Session replays
- Sentiment (NPS, PMF, CSAT surveys)
- Product discovery (Listen)
- Journey orchestration
- Data sync
Limitations
- Requires a sales process
Hidden Costs & Things to Watch Out For
- Pricing is completely opaque: you must talk to sales for anything beyond Free
- Session replay, sentiment surveys, product discovery, and journey orchestration are paid add-ons on the lower paid tiers
- Costs escalate quickly once you exceed 500 MAUs on the free plan
- Vendr purchase data (Feb 2026) puts the median Pendo contract at about $48,500/year
- Vendr's purchase data runs as high as about $151,000/year
- The 30-day free trial of the full platform requires a sales call
Pendo vs Produktly: Feature Comparison
Pendo excels at deep product analytics, but for teams primarily needing in-app guidance and feedback tools, Produktly delivers more value per dollar with transparent pricing.
| Feature | Pendo | Produktly |
|---|---|---|
| Product Tours | All plans (in-app guides) | All plans |
| Checklists | Paid plans | All plans |
| NPS Surveys | Pendo-branded on Free, add-on on Base and Core, included on Ultimate | All plans |
| Micro-Surveys | Sentiment add-on below Ultimate | All plans |
| Feedback Widget | Listen (product discovery): add-on on Base and Core, included on Ultimate | All plans |
| Changelog | Not available | All plans |
| Roadmap | Yes (Pendo-branded on Free) | All plans |
| Product Analytics | Advanced (all plans) | Basic |
| Session Replay | Core and Ultimate, add-on on Base | Not available |
| Announcements | Limited | All plans |
| Starting Price | Est. ~$18,500+/yr (sales quote) | 19€/mo |
| Free Plan | Yes (500 MAU limit) | No |
Get More for Less with Produktly
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements, all in one platform. Plans start at just 19€/month.
Frequently Asked Questions
How much does Pendo cost?
Pendo does not publicly list pricing for its paid plans. The Free plan covers up to 500 monthly active users. Base, Core, and Ultimate all show "Request pricing", and the exact number depends on your MAU volume, the tier and the add-ons you choose. Vendr purchase data (Feb 2026) puts the median Pendo contract at about $48,500/year, with the low end around $18,500/year, so budget accordingly before booking the sales call.
Is Pendo worth the price?
Pendo is worth considering if deep product analytics are your primary need and you have the budget. For teams that primarily need in-app guidance, onboarding tools, and feedback collection, alternatives like Produktly offer better value starting at 19€/month.
Does Pendo have a free plan?
Yes. Pendo Free covers up to 500 monthly active users and includes product analytics, in-app guides, and Pendo-branded NPS surveys and roadmaps. Session replay and unbranded surveys require paid plans.
Does Pendo have a free trial?
Pendo's 30-day free trial of the full platform requires a sales call. Pendo Free is self-serve but limited to 500 MAUs. Produktly offers a self-serve 14-day free trial with paid plans from 19€/month.
Why is Pendo pricing not public?
Pendo uses a sales-led pricing model common in enterprise software. Prices vary based on your MAU count and the plan and add-ons you choose. Pendo says the number of applications does not change the price. This makes it difficult to compare without engaging their sales team.
What is a cheaper alternative to Pendo?
Produktly offers in-app guides, NPS surveys, feedback widgets, checklists, changelogs, and roadmaps starting at 19€/month with a free trial. While it does not include Pendo-level product analytics, it covers all the guidance and engagement features at a fraction of the cost.