Pendo is a product experience platform combining analytics, in-app guides, and feedback. It primarily targets mid-market to enterprise B2B software companies. Pendo is known for opaque pricing that requires a sales conversation, with costs ranging widely from $8,000 to over $100,000 per year.
Last updated: 2026-03
Per monthly active users (MAU), billed annually. Only the Free plan has public pricing — everything else requires a sales call. Average customer pays ~$47,000/year according to vendor data.
Free
Up to 500 MAUs only
~$8,000/year
Billed annually, ~$2,000/quarter for 2,000 MAUs
~$20,000+/year
Billed annually, varies by MAU count
~$50,000-$130,000+/year
Billed annually, custom pricing
Pendo excels at deep product analytics, but for teams primarily needing in-app guidance and feedback tools, Produktly delivers more value per dollar with transparent pricing.
| Feature | Pendo | Produktly |
|---|---|---|
| Product Tours | Growth+ (~$7k/yr) | All plans |
| Checklists | Growth+ | All plans |
| NPS Surveys | Growth+ | All plans |
| Micro-Surveys | Growth+ | All plans |
| Feedback Widget | Growth+ | All plans |
| Changelog | Not available | All plans |
| Roadmap | Growth+ (Feedback only) | All plans |
| Product Analytics | Advanced (all plans) | Basic |
| Smart Tips / Tooltips | Growth+ | All plans |
| Announcements | Limited | All plans |
| Starting Price | ~$7,000/year | $19/mo |
| Free Plan | Yes (500 MAU limit) | No |
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements — all in one platform. Plans start at just $19/month.
Pendo does not publicly list pricing. Based on industry reports, the Growth plan starts around $7,000/year for a modest MAU count. Portfolio runs approximately $15,000+/year and Premium starts around $25,000+/year. Exact pricing requires a sales conversation.
Pendo is worth considering if deep product analytics are your primary need and you have the budget. For teams that primarily need in-app guidance, onboarding tools, and feedback collection, alternatives like Produktly offer better value starting at $19/month.
Yes, Pendo offers a free plan called Pendo Free, but it is limited to 500 monthly active users, one application, and has significant feature restrictions. There is no NPS, no resource center, and guides are basic.
Pendo uses a sales-led pricing model common in enterprise software. Prices vary based on MAU count, number of applications, features needed, and contract length. This makes it difficult to compare without engaging their sales team.
Produktly offers in-app guides, NPS surveys, feedback widgets, checklists, changelogs, and roadmaps starting at $19/month with a free trial. While it does not include Pendo-level product analytics, it covers all the guidance and engagement features at a fraction of the cost.