By Olli, founder of Produktly · Updated 2026-08-12
Everything you need to know about Intercom's Product Tours add-on: what it does, what it costs, and where it stops. Plus how Produktly compares if you want tours, checklists, and feedback tools without an Intercom subscription.
TL;DR
Intercom Product Tours is a $99/month add-on to a seat-based Intercom plan (seats from $29/seat/month), so it mainly makes sense if your team already lives in Intercom. Produktly is a dedicated adoption platform with tours, checklists, surveys, feedback, roadmaps, and changelogs from 19€/month, no messaging platform required.
Intercom Product Tours is an add-on to Intercom's customer messaging platform. It lets you build guided walkthroughs inside your product with a no-code editor, video embedding, and targeting based on user data. Its standout capability is the tie-in with Intercom's chat widget: support reps can share a tour directly in a conversation, and users can start tours from the Messenger.
You cannot buy Product Tours on its own. It is sold through the Proactive Support Plus add-on at $99/month, on top of a seat-based Intercom subscription, so the real monthly cost depends on your seat count (Intercom's published pricing, last checked August 2026).
The add-on covers tours and basic targeting. If you also want onboarding checklists, NPS, micro-surveys, roadmaps, changelogs, or feedback widgets, those are not part of Intercom's tours offering, which is where dedicated tools like Produktly come in.
Compare the pricing structures of both platforms to make an informed decision.
Intercom
Proactive Support Plus add-on, on top of a seat-based Intercom plan from $29/seat/month.
Produktly
Flexible plans, monthly or annual billing
Produktly starts at just 19€/month and includes much more than product tours. Intercom's Product Tours require the $99/month Proactive Support Plus add-on on top of a seat-based Intercom plan ($29-$132/seat/month billed annually), so the real total depends on your seat count. Even Produktly's most expensive plan costs just 199€/month.
Save up to 81% by choosing Produktly
A detailed breakdown of what each platform offers.
Intercom
Intercom Product Tours offers powerful contextualized tours with automation and offers unique integration with Intercom's chat widget.
Intercom Product Tours has one unique and potentially powerful feature, which is the integration to its chat widget. Through Intercom's chat widget, users can start tours, and customer service reps can suggest tours to your users. If you extensively already use Intercom for customer support, it might be the better option, regardless of how expensive it can be.
Produktly
Produktly provides a full digital adoption suite including product tours, checklists, roadmaps, changelogs, and feedback widgets.
Produktly offers a full digital adoption suite, which in addition to product tours, includes things like checklists, roadmaps, changelogs, feedback widgets, and more. These other products seamlessly integrate with each other. Considering that plus the significantly more affordable price, Produktly seems like the better choice overall.
Comparing just product tours, Intercom Product Tours and Produktly have very similar features. Both have contextual product tours that can automatically advance based on user input, no-code editors, image/video embedding, advanced analytics, user segmentation etc.
| Feature | Intercom | Produktly |
|---|---|---|
| Product Tours | ||
| No-Code Editor | ||
| User Segmentation | Advanced | Basic |
| Analytics | ||
| Image/Video Embedding | ||
| Chat Widget Integration | ||
| Checklists | ||
| Roadmaps | ||
| Changelogs | ||
| Feedback Widgets | ||
| NPS Surveys | ||
| Announcements | Partially | |
| Smart Tips | ||
| Starting Price | $99/mo add-on + seats from $29/seat/mo | 19€/month |
How well each solution helps new users learn how to use your product.
Intercom excels at providing guided tours that can be suggested by support staff through their chat widget, creating a cohesive support experience.
Produktly combines product tours with checklists to create a comprehensive onboarding experience that guides users step-by-step.
Both platforms excel at onboarding, but Produktly's checklist integration gives it a slight edge unless you specifically need the chat widget integration.
How effectively each platform introduces users to new features.
Intercom allows support representatives to suggest relevant tours when users have questions about specific features.
Produktly's combined approach with roadmaps and changelogs creates a complete workflow for announcing, teaching, and gathering feedback on new features.
Produktly provides a more comprehensive solution for feature adoption with its integrated approach.
How well the platform integrates with your customer support workflow.
This is where Intercom shines, with seamless integration between support chats and product tours.
Produktly offers basic integrations but lacks the deep support system integration that Intercom provides.
If your support teams heavily rely on suggesting product tours during support conversations, Intercom has a clear advantage.
Comparing just product tours, Intercom Product Tours and Produktly are very similar. In the end, the choice comes down to three questions:
What's your budget?
If your budget is small, Produktly is the no-brainer choice. Intercom is notoriously expensive, when competitors like Produktly offer similar experience and features for a fraction of the price.
Do you need exclusive features from Intercom?
If you already use Intercom for customer support, it can be powerful to seamlessly integrate Intercom Product Tours to that.
Do you want to more holistically support your users?
If you are looking for a full digital adoption suite, or find other features useful such as checklists, feedback widgets, roadmaps or changelogs, you should seriously consider Produktly. Produktly offers a full suite of tools that are known to significantly boost adoption, improve retention and onboarding.
Intercom Product Tours is an add-on to Intercom's customer messaging platform for building guided in-product walkthroughs. It integrates with Intercom's chat widget, so support reps can share tours in conversations. It does not include checklists, NPS, roadmaps, or changelogs.
Product Tours is part of Intercom's Proactive Support Plus add-on at $99/month, on top of a seat-based Intercom subscription. It is not sold standalone, so the total cost depends on your seat count (Intercom's published pricing, last checked August 2026).
Yes. Many teams keep Intercom for live chat and support and use Produktly for product tours, checklists, and onboarding. The two work side by side; Produktly does not replace Intercom's messenger.
If your budget is small, Produktly is the no-brainer choice. Intercom is notoriously expensive, when competitors like Produktly offer similar experience and features for a fraction of the price.
If you are looking for a full digital adoption suite, or find other features useful such as checklists, feedback widgets, roadmaps or changelogs, you should seriously consider Produktly. Produktly offers a full suite of tools that are known to significantly boost adoption, improve retention and onboarding.
If you already use Intercom for customer support, it can be powerful to seamlessly integrate Intercom Product Tours to that.