Userpilot Pricing in 2026

By Olli, founder of Produktly · Prices checked on Oct 9, 2026 against Userpilot's pricing page

Userpilot costs $299/month on Starter for up to 2,000 MAUs; Growth starts at $849/month for 2,000 MAUs and rises with MAUs up to 100,000, and Enterprise is a custom quote. There is a 14-day trial.

Userpilot is a product adoption platform targeting product-led growth teams. It offers onboarding flows, feature tagging, and a resource center. Known for strong segmentation and experimentation capabilities.

How Userpilot Pricing Works

Per monthly active users (MAU). Starter covers up to 2,000 MAUs. Growth starts with 2,000 MAUs included and scales up to 100,000; Enterprise includes 10,000 MAUs and custom volumes. Three plans with feature gating.

Userpilot Plans & Pricing

Starter

$299/mo

Billed annually, up to 2,000 MAUs, limited to 10 segments

Included

  • In-app experiences (flows, tooltips, checklists)
  • NPS surveys
  • Usage trends
  • User segmentation
  • MCP server and AI agent Lia (credit-based)
  • Custom branding

Limitations

  • No A/B testing
  • No in-app surveys beyond NPS
  • No advanced analytics
  • Session replay is limited (no replay retention, heatmaps or playlists)
  • No resource center
  • No content localization
  • Limited to 10 segments
  • 3 seats

Growth

From $849/mo

Includes 2,000 MAUs, price rises with MAUs up to 100,000

Included

  • Everything in Starter
  • A/B testing
  • Advanced analytics and event autocapture
  • Session replays (5,000/month)
  • Resource center
  • Content localization
  • Most integrations (HubSpot and Salesforce are add-ons)
  • Advanced surveys
  • 15 seats

Limitations

  • No premium support
  • No custom roles

Enterprise

Custom pricing

Annual contract, custom quote. Includes 10,000 MAUs and custom volumes

Included

  • Everything in Growth
  • Mobile app engagement
  • Premium support
  • Custom roles & permissions
  • Security compliance
  • Dedicated CSM
  • Priority SLA

Limitations

  • Long sales cycle
  • Annual commitment required

Hidden Costs & Things to Watch Out For

  • MAU-based pricing scales quickly: Growth starts at $849/mo for only 2,000 MAUs and rises from there
  • A/B testing requires the Growth plan, from $849/mo
  • Content localization locked behind Growth plan
  • Annual billing required for listed prices
  • Mobile app engagement is a paid add-on on Growth and included only on Enterprise
  • Implementation can be complex for advanced use cases

Userpilot vs Produktly: Feature Comparison

Userpilot is strong on experimentation and analytics, but Produktly offers a broader feature set at a lower price point, especially for teams that need feedback, roadmaps, and changelogs alongside onboarding.

FeatureUserpilotProduktly
Product ToursAll plansAll plans
ChecklistsAll plansAll plans
NPS SurveysAll plansAll plans
Micro-SurveysGrowth+ (from $849/mo)All plans
Feedback WidgetNot availableAll plans
ChangelogNot availableAll plans
RoadmapNot availableAll plans
A/B TestingGrowth+ (from $849/mo)Not available
Resource CenterGrowth+ (from $849/mo)Not available
AnnouncementsFlows, spotlights and bannersFull announcements
Starting Price$299/mo19€/mo
Free Trial14 daysYes

Get More for Less with Produktly

Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements, all in one platform. Plans start at just 19€/month.

Frequently Asked Questions

How much does Userpilot cost?

Userpilot starts at $299/month on the Starter plan for up to 2,000 MAUs, billed annually. The Growth plan starts at $849/month for 2,000 MAUs, and the price rises with MAUs. Enterprise pricing is custom.

Does Userpilot have a free plan?

No, Userpilot does not offer a free plan. They provide a 14-day free trial. Produktly also offers a free trial, with paid plans starting at 19€/month, a fraction of Userpilot's cost.

Is Userpilot worth $299/month?

Userpilot offers strong segmentation and experimentation features that can be valuable for product-led growth teams. However, if your primary needs are onboarding, feedback collection, and user engagement, Produktly provides more features at 19€/month.

What is cheaper than Userpilot?

Produktly starts at 19€/month and includes product tours, checklists, NPS surveys, feedback widgets, changelogs, and roadmaps. UserGuiding starts at $249/month billed yearly.

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