By Olli, founder of Produktly · Updated 2026-08-12
Produktly is a simpler and more affordable alternative to Appcues. Designed to improve onboarding, boost adoption and increase retention.
Compare the pricing structures of both platforms to make an informed decision.
Appcues
Estimate based on Appcues' last published entry price. Appcues now sells by sales quote only.
Produktly
Flexible plans, monthly or annual billing
Produktly price starts at just 19€/month, and even the most expensive plan costs just 199€/month. Appcues no longer publishes prices, so the $300+/month figure is an estimate based on its last published entry price. Hidden pricing almost always means the real quote is higher.
Save up to 94% by choosing Produktly
Appcues no longer publishes prices. Every plan requires a sales quote, and even the free trial requires a sales call first. Hidden pricing almost always means the price is high: before going quote-only, Appcues listed $300/month as its entry price. Produktly publishes its pricing, starts at 19€/month, and you can trial it today without talking to anyone.
Affordable should not mean missing features. Produktly is a complete adoption platform with a price you can see upfront.
A detailed breakdown of what each platform offers.
Appcues
Significant overlap with features. Appcues has a longer track record, a larger integration ecosystem, and native mobile app support.
Appcues does support some things Produktly doesn't, for example native mobile app flows, more advanced segmentation, and a larger set of third-party integrations. If those are critical for you and a sales-quoted price isn't an issue, you might want to consider Appcues.
Produktly
Significant overlap with features, Produktly offers other features like roadmaps and changelogs
Produktly on the other hand also offers roadmaps and changelogs, which Appcues doesn't, alongside NPS widgets, micro-surveys, feedback widgets, and announcements on every plan. Produktly also publishes its pricing, so you know the cost before you start.
Appcues and Produktly have very similar features. Both have contextual product tours that can automatically advance based on user input, no-code editors, image/video embedding, advanced analytics, user segmentation etc. etc. Both have onboarding checklists. Both have feedback widgets.
| Feature | Appcues | Produktly |
|---|---|---|
| Product Tours | ||
| Onboarding Checklists | ||
| User Segmentation | Advanced | Basic |
| Analytics | ||
| NPS & Surveys | ||
| Roadmaps | ||
| Changelogs | ||
| User Feedback | ||
| Video Embedding | ||
| API Access | Full | Basic |
| No-Code Editor | ||
| Mobile Support | Limited | |
| Custom CSS | ||
| Starting Price | Est. $300+/month (sales quote) | 19€/month |
How each product handles new user onboarding for SaaS applications.
Appcues provides robust onboarding flows with advanced segmentation, but comes at a premium price.
Produktly offers simple yet effective onboarding flows at a fraction of the cost, with built-in checklists.
Both tools excel at onboarding, but Produktly offers better value while Appcues has more advanced segmentation.
Helping users discover and adopt new features in your application.
Appcues offers comprehensive feature announcement and education tools with detailed analytics.
Produktly combines product tours with roadmaps and changelogs for a full feature adoption workflow.
Produktly's integrated approach with roadmaps gives it an edge for feature adoption use cases.
Gathering feedback from users within the application.
Appcues provides in-depth survey capability with NPS and multiple question types.
Produktly offers simple feedback widgets that integrate well with its roadmap features.
For advanced feedback collection, Appcues currently has more capabilities.
"We've been seeing increased engagement on the areas where we use product tours. With feedback widgets we were able to eliminate one other tool and unlock cost savings."
Jean T.
Founder, Computer Software
"All the nice-to-haves that our developers never found time for and that are much more expensive from other providers. Issues were resolved on the very same day."
Rosie W.
CEO, Non-Profit
"The platform offers a lot of great features, yet everything is simple and intuitive to use. I truly believe this product will soon compete with the big players."
Rafael C.
Founder, Internet
"I started using Produktly when it only offered product tours, but over time it got certainly better with many other useful tools for starting SaaS companies."
Verified reviewer
CEO & Co-founder
Appcues and Produktly are quite similar and both support a wide range of use-cases. In the end, the choice comes down to three questions:
What's your budget?
If your budget is small, Produktly is the no-brainer choice. Appcues is notoriously expensive, when competitor's like Produktly offer similar experience and features for a fraction of the price.
Do you need exclusive features from Appcues?
If you absolutely need native mobile app flows or very advanced segmentation, you might want to consider Appcues.
Do you want to more holistically support your users?
If you are looking for a full digital adoption suite, or find other features useful such as checklists, feedback widgets, roadmaps or changelogs, you should seriously consider Produktly. Produktly offers a full suite of tools that are known to significantly boost adoption, improve retention and onboarding.
If your budget is small, Produktly is the no-brainer choice. Appcues is notoriously expensive, when competitor's like Produktly offer similar experience and features for a fraction of the price.
If you are looking for a full digital adoption suite, or find other features useful such as checklists, feedback widgets, roadmaps or changelogs, you should seriously consider Produktly. Produktly offers a full suite of tools that are known to significantly boost adoption, improve retention and onboarding.
If you absolutely need native mobile app flows or very advanced segmentation, you might want to consider Appcues.