Appcues Pricing in 2026
By Olli, founder of Produktly · Updated 2026-08
Appcues is a product adoption platform known for its flow builder and onboarding tools. It targets mid-market SaaS companies with dedicated product teams. Appcues no longer displays prices on its pricing page: all three plans (Start, Grow, Enterprise) require a sales conversation, and even the free trial requires a sales call first. Hiding prices behind a sales call almost always means the price is high. Before Appcues removed public pricing, its entry plan listed at $300/month and its Growth plan at $750/month, so expect quotes at least in that range.
How Appcues Pricing Works
Sales-quoted. Pricing is based on monthly active users (MAUs), number of installations, and published experiences. No prices are shown publicly. Every plan includes every experience type, feature, and integration; plans differ by MAU volume, published-experience caps, and reporting history.
Appcues Plans & Pricing
Start
Custom (est. $300+/mo)
Sales quote required, for up to 3,000 MAUs. Estimate based on Appcues' last published entry price before pricing went quote-only
Included
- 10 published experiences
- 12 months of reporting history
- All experience types, features, and integrations included
Limitations
- No public pricing, quote required
- Published experiences capped at 10
Grow
Custom (est. $750+/mo)
Sales quote required, starting at 3,000 MAUs. Estimate based on Appcues' last published Growth-plan price before pricing went quote-only
Included
- 25 published experiences
- 24 months of reporting history
- All experience types, features, and integrations included
Limitations
- No public pricing, quote required
- Published experiences capped at 25
Enterprise
Custom (est. $1,200+/mo)
Sales quote required, custom MAU volumes. Estimate based on typical quotes reported before pricing went fully quote-only
Included
- 100 published experiences
- 36 months of reporting history
- Priority support and services support
- All experience types, features, and integrations included
Limitations
- No public pricing, quote required
- Published experiences capped at 100
Hidden Costs & Things to Watch Out For
- No public pricing, so you cannot budget for Appcues without going through their sales team. Quote-only pricing is usually a sign the number is high
- Pricing scales on three axes at once: MAUs, installations, and published experiences
- Published experiences are capped per plan (10 on Start, 25 on Grow, 100 on Enterprise), so shipping more flows can force an upgrade
- The free trial is not self-serve. It starts with a call with their sales team
- A separate Spark program exists for teams under 25 people, also without public pricing
Appcues vs Produktly: Feature Comparison
Appcues now includes every feature on every plan, but you cannot see a price without talking to sales. Produktly publishes its pricing, starts at 19€/month, and lets you trial without a call.
| Feature | Appcues | Produktly |
|---|---|---|
| Product Tours | All plans | All plans |
| Checklists | All plans | All plans |
| NPS Surveys | All plans | All plans |
| Micro-Surveys | All plans | All plans |
| Feedback Widget | Not available | All plans |
| Changelog | Not available | All plans |
| Roadmap | Not available | All plans |
| Custom CSS | All plans | All plans |
| Smart Tips / Tooltips | All plans | All plans |
| Published Experiences | Capped (10 / 25 / 100 per plan) | Plan limits from 5 tours, unlimited on Startup+ |
| Announcements | Not available | All plans |
| Public Pricing | No, sales quote only | Yes |
| Starting Price | Est. $300+/mo (sales quote) | 19€/mo |
| Free Trial | Only via sales call | Yes, self-serve |
Get More for Less with Produktly
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements — all in one platform. Plans start at just 19€/month.
Frequently Asked Questions
How much does Appcues cost per month?
Appcues does not publish pricing. All three plans (Start, Grow, Enterprise) require a quote from their sales team, and quote-only pricing usually signals a high number. Before Appcues removed public prices, plans started at $300/month (entry) and $750/month (Growth), so expect quotes at least in that range. Pricing is based on monthly active users, number of installations, and published experiences.
Does Appcues have a free plan?
No, Appcues does not offer a free plan. There is a free trial, but you can only get it by booking a call with their sales team. Produktly offers a self-serve 14-day free trial with paid plans from 19€/month.
How does Appcues pricing scale?
Appcues pricing grows on three dimensions: monthly active users, number of installations, and published experiences. Each plan also caps published experiences (10 on Start, 25 on Grow, 100 on Enterprise), so shipping more flows can push you into a higher plan.
Is there a cheaper alternative to Appcues?
Produktly offers product tours, checklists, NPS surveys, feedback widgets, roadmaps, and changelogs starting at 19€/month with a self-serve 14-day free trial. Pricing is public, so you can budget without a sales call.
Does Appcues charge per MAU or per seat?
Appcues charges based on monthly active users (MAUs), the number of installations, and how many published experiences you run. The Start plan covers up to 3,000 MAUs, Grow starts at 3,000 MAUs, and Enterprise covers custom volumes.