Appcues is a product adoption platform known for its flow builder and onboarding tools. It targets mid-market SaaS companies with dedicated product teams. Pricing has increased significantly since its early days, and the lower-tier plans come with notable feature limitations.
Last updated: 2026-03
Per monthly active users (MAU), billed annually. Prices increase as your MAU count grows.
$300/mo
Billed annually, for up to 1,000 MAUs
$750/mo
Billed annually, for up to 1,000 MAUs
Custom pricing
Annual contract, typically $1,200+/mo
Produktly provides the core features most teams need from Appcues at a fraction of the cost, with no feature gating between tiers.
| Feature | Appcues | Produktly |
|---|---|---|
| Product Tours | All plans | All plans |
| Checklists | Growth+ ($750/mo) | All plans |
| NPS Surveys | All plans | All plans |
| Micro-Surveys | Growth+ | All plans |
| Feedback Widget | Not available | All plans |
| Changelog | Not available | All plans |
| Roadmap | Not available | All plans |
| Custom CSS | Growth+ ($750/mo) | All plans |
| Smart Tips / Tooltips | All plans | All plans |
| User Segmentation | Limited on Essentials | All plans |
| Announcements | Not available | All plans |
| Starting Price | $300/mo | $19/mo |
| Free Trial | Limited | Yes |
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements — all in one platform. Plans start at just $19/month.
Appcues starts at $300/month on the Essentials plan for up to 1,000 MAUs, billed annually. The Growth plan starts at $750/month for the same MAU count. Enterprise pricing is custom.
No, Appcues does not offer a free plan. They occasionally offer a limited trial, but there is no permanent free tier. Produktly offers a free trial and paid plans starting at just $19/month that include product tours, checklists, and surveys.
Appcues uses MAU-based pricing that scales with your user base, and many features like checklists and A/B testing are locked behind higher-tier plans. This pricing model can result in significant costs as your product grows, especially once you pass 5,000-10,000 MAUs.
Yes. Produktly offers product tours, checklists, NPS surveys, feedback widgets, roadmaps, and changelogs starting at $19/month with a free trial available. Most features that require Appcues Growth plan ($750/mo) are included in all Produktly plans.
Appcues charges based on Monthly Active Users (MAUs). The base price covers 1,000 MAUs, and costs increase at higher thresholds. User licenses are also limited — 5 on Essentials, 15 on Growth.