UserGuiding Pricing in 2026

UserGuiding is a product adoption platform aimed at small to mid-size teams. It offers onboarding tools including product tours, hotspots, checklists, and a resource center. Pricing is MAU-based and increases with usage.

Last updated: 2026-03

How UserGuiding Pricing Works

Per monthly active users (MAU), billed annually. Includes a free tier for knowledge base only, plus two paid tiers and enterprise.

UserGuiding Plans & Pricing

Support Essentials

Free

Forever free, limited features

Included

  • Knowledge base
  • Product updates
  • Resource center
  • AI assistant (50 free resolutions)

Limitations

  • No product tours
  • No checklists
  • No hotspots
  • No segmentation
  • No analytics

Starter

$174/mo

Billed annually ($2,088/year), up to 2,000 MAUs

Included

  • Product tours
  • Hotspots
  • Checklists
  • Resource center
  • Reporting
  • Segmentation
  • All adoption features

Limitations

  • No A/B testing
  • No goal tracking
  • No custom CSS
  • No localization
  • Basic integrations only

Growth

$349/mo

Billed annually ($4,188/year), up to 2,000 MAUs

Included

  • Everything in Starter
  • A/B testing
  • Goal tracking
  • Custom CSS
  • Localization
  • Premium integrations

Limitations

  • No SSO/SAML
  • No dedicated coaching

Enterprise

Custom pricing

Annual contract

Included

  • Everything in Growth
  • SOC2/GDPR/HIPAA compliance
  • SAML SSO
  • Dedicated coaching
  • Unlimited features

Limitations

  • Requires annual commitment

Hidden Costs & Things to Watch Out For

  • Free tier only includes knowledge base — no product tours or checklists
  • A/B testing and goal tracking require Growth plan ($349/mo)
  • Custom CSS and localization require Growth plan
  • Prices increase at higher MAU thresholds
  • 30% savings on annual vs monthly billing — monthly prices are significantly higher
  • Annual billing required for listed prices

UserGuiding vs Produktly: Feature Comparison

UserGuiding has restructured its pricing with a free knowledge-base tier and paid plans starting at $174/month. Produktly includes significantly more features — including feedback widgets, NPS, roadmaps, and changelogs — at a lower starting price.

FeatureUserGuidingProduktly
Product ToursStarter+ ($174/mo)All plans
ChecklistsStarter+ ($174/mo)All plans
NPS SurveysNot availableAll plans
Micro-SurveysNot availableAll plans
Feedback WidgetNot availableAll plans
ChangelogNot availableAll plans
RoadmapNot availableAll plans
Smart Tips / TooltipsHotspots onlyFull smart tips
AnnouncementsNot availableAll plans
Custom CSSGrowth+ ($349/mo)All plans
Starting Price$174/mo$19/mo
Free Trial14-day trialYes

Get More for Less with Produktly

Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements — all in one platform. Plans start at just $19/month.

Frequently Asked Questions

How much does UserGuiding cost?

UserGuiding offers a free Support Essentials tier (knowledge base only). The Starter plan starts at $174/month and the Growth plan at $349/month, both billed annually for up to 2,000 MAUs. Enterprise pricing is custom.

Does UserGuiding have a free plan?

No, UserGuiding does not offer a permanent free plan. They provide a 14-day free trial. Produktly also offers a free trial, with paid plans starting at $19/month — significantly less than UserGuiding.

Is UserGuiding good for small teams?

UserGuiding is popular with small teams. The free tier only covers knowledge base features. For product tours and checklists, you need the Starter plan at $174/month. Custom CSS and A/B testing require the Growth plan at $349/month.

What does UserGuiding lack compared to Produktly?

UserGuiding focuses on product tours and checklists. It does not offer NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, or announcements — all of which Produktly includes in every plan.

Compare More Pricing