UserGuiding Pricing in 2026
By Olli, founder of Produktly · Prices checked on Oct 9, 2026 against UserGuiding's pricing page
UserGuiding costs from $249/month billed yearly ($349 monthly) for 2,000 MAUs on Starter; Growth is from $499/month billed yearly ($699 monthly), and larger MAU volumes need a quote after a demo. There is a 14-day trial.
UserGuiding is a product adoption platform for SaaS product teams. It offers product tours, hotspots, checklists, surveys and NPS, a resource center, a knowledge base, product updates (a changelog), and an AI assistant, with feature requests and a roadmap on its Growth plan. Pricing is MAU-based and starts from 2,000 MAUs.
How UserGuiding Pricing Works
Per monthly active users (MAU). Starter and Growth are priced from 2,000 MAUs; above that, UserGuiding quotes a custom price after a demo. Yearly billing saves up to 30% compared with monthly. Each plan also caps how many guides, checklists, surveys and resource centers you can run.
UserGuiding Plans & Pricing
Starter
$249/mo
Billed yearly ($2,988/year), or $349/mo billed monthly. From 2,000 MAUs
Included
- 15 guides and 10 hotspots
- 1 checklist, 1 survey (including NPS), 1 resource center, 1 banner
- Knowledge base and product updates (changelog)
- AI Assistant (50 resolutions)
- 3 seats, 10 segments
Limitations
- Only 1 active checklist and 1 survey
- No feature requests or roadmap
- No A/B testing or custom CSS (Growth+)
- EU hosting is a paid add-on
- 3 seats
Growth
$499/mo
Billed yearly, or $699/mo billed monthly. From 2,000 MAUs
Included
- 40 guides, 5 checklists, 5 surveys
- Feature requests and roadmap
- Event tracking and session replay (3,000 recordings)
- AI auto-translate and private knowledge base
- 10 seats
Limitations
- Pricing above 2,000 MAUs is quoted after a demo
Enterprise
Custom pricing
Billed yearly
Included
- Everything in Growth
- SSO
- SLA
- Migration support
Limitations
- Requires a sales conversation
Hidden Costs & Things to Watch Out For
- Above 2,000 MAUs, pricing is a custom quote after a demo
- Starter caps you at 1 checklist, 1 survey and 1 resource center
- Feature requests and the roadmap need the Growth plan ($499/mo billed yearly)
- Monthly billing costs about 40% more than yearly ($349 vs $249 on Starter)
- EU hosting (Frankfurt) is a paid add-on on Starter
- When you pass your MAU limit, guides stop showing until you upgrade
- Add-ons for extra material quotas, seats and white-label branding are sold separately
UserGuiding vs Produktly: Feature Comparison
UserGuiding now covers NPS, a changelog and a resource center on every plan, and adds feature requests and a roadmap on its Growth plan. Produktly includes tours, checklists, NPS, micro-surveys, feedback widgets, a roadmap and a changelog from 19€/month. UserGuiding has a knowledge base, resource center and AI assistant, which Produktly does not.
| Feature | UserGuiding | Produktly |
|---|---|---|
| Product Tours | All plans (15 guides on Starter) | All plans |
| Checklists | 1 on Starter, 5 on Growth | All plans |
| NPS Surveys | 1 survey on Starter, 5 on Growth | All plans |
| Micro-Surveys | 1 survey on Starter, 5 on Growth | All plans |
| Feedback Widget | Feature requests on Growth+ ($499/mo) | All plans |
| Changelog | All plans (product updates) | All plans |
| Roadmap | Growth+ ($499/mo) | All plans |
| Smart Tips / Tooltips | Hotspots (10 on Starter) | Full smart tips |
| Announcements | Banners (1 on Starter) | All plans |
| Resource Center / Knowledge Base | All plans | Not available |
| Starting Price | $249/mo billed yearly ($349 monthly) | 19€/mo |
| Free Trial | 14 days | Yes |
Get More for Less with Produktly
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements, all in one platform. Plans start at just 19€/month.
Frequently Asked Questions
How much does UserGuiding cost?
UserGuiding Starter starts at $249/month billed yearly ($2,988/year) or $349/month billed monthly, from 2,000 MAUs. Growth starts at $499/month billed yearly or $699/month billed monthly. Enterprise pricing is custom, and above 2,000 MAUs you need a quote.
Does UserGuiding have a free plan?
No, UserGuiding does not offer a free plan. It provides a 14-day free trial. Produktly also offers a 14-day free trial, with paid plans starting at 19€/month.
Is UserGuiding good for small teams?
UserGuiding Starter costs $249/month billed yearly and allows 1 checklist, 1 survey and 3 seats. Feature requests, a roadmap and session replay need the Growth plan at $499/month billed yearly. Produktly starts at 19€/month with NPS, surveys, feedback widgets, a roadmap and a changelog on every plan.
What does UserGuiding lack compared to Produktly?
On Starter, UserGuiding has no feature requests or roadmap, and caps you at 1 checklist and 1 survey. Its roadmap and feature requests start on Growth at $499/month billed yearly. Produktly includes NPS, micro-surveys, feedback widgets, a roadmap, a changelog and announcements on every plan from 19€/month. UserGuiding does offer a knowledge base, a resource center and an AI assistant, which Produktly does not have.