Intercom Pricing in 2026
By Olli, founder of Produktly · Prices checked on Oct 9, 2026 against Intercom's pricing page
Intercom costs $29, $85 or $132 per seat per month billed annually ($39, $99 or $139 monthly). Product tours, checklists and surveys need the Proactive Support Plus add-on at $99/month for 500 messages, and Fin AI costs $0.99 per outcome.
Intercom is primarily a customer messaging platform that offers product tours as an add-on feature. While its messaging and support tools are strong, the product tours feature is more basic compared to dedicated tour platforms.
How Intercom Pricing Works
Seat-based pricing for the core platform, with product tours available through the Proactive Support Plus add-on ($99/mo). Tours require an Intercom subscription.
Intercom Plans & Pricing
Essential
$29/seat/mo
Billed annually ($39/seat billed monthly), base Intercom plan
Included
- Live chat
- Help center
- Ticketing
- Basic automations
- Banners and tooltips
- Fin AI Agent ($0.99/outcome)
Limitations
- Product tours need the $99/mo Proactive Support Plus add-on
- No advanced automations
- No custom bots
Advanced
$85/seat/mo
Billed annually ($99/seat billed monthly), product tours available as add-on
Included
- Everything in Essential
- Advanced automations
- Custom bots
- Workflows
- 20 free Lite seats
- Product tours via Proactive Support Plus add-on ($99/mo)
Limitations
- Tours are a separate $99/mo add-on
- Limited tour customization
- Basic tour analytics
Expert
$132/seat/mo
Billed annually ($139/seat billed monthly), product tours add-on available
Included
- Everything in Advanced
- Workload management
- Custom roles
- SLA rules
- Multiple help centers
- 50 free Lite seats
Limitations
- Tours still basic compared to dedicated tools
- Very expensive per-seat pricing
Hidden Costs & Things to Watch Out For
- Product tours require the Proactive Support Plus add-on at $99/month (includes 500 messages/mo)
- Per-seat pricing means costs multiply with team size
- You need an Intercom subscription first. Product tours cannot be purchased standalone
- Fin AI Agent charges $0.99 per outcome on top of seat costs
- Tour builder is basic compared to dedicated product tour tools
- Exceeding 500 messages/month on the Proactive Support Plus add-on incurs extra charges
Intercom vs Produktly: Feature Comparison
Intercom is an excellent customer messaging platform, but its product tours are a secondary feature. For dedicated onboarding and adoption tools, Produktly provides far more depth at a lower total cost.
| Feature | Intercom | Produktly |
|---|---|---|
| Product Tours | Add-on (basic) | Core feature |
| Checklists | Proactive Support Plus add-on ($99/mo) | Dedicated feature |
| NPS Surveys | Surveys via the $99/mo add-on | All plans |
| Feedback Widget | Messenger-based | Dedicated widget |
| Changelog | Not available | All plans |
| Roadmap | Not available | All plans |
| Smart Tips / Tooltips | Tooltips on all plans | All plans |
| Announcements | Banners on all plans, Posts via the $99/mo add-on | In-app modal/banner |
| Live Chat / Support | Core feature | Not available |
| Starting Price | $29/seat/mo + $99/mo add-on | 19€/mo |
| Free Trial | 14 days | Yes |
Get More for Less with Produktly
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements, all in one platform. Plans start at just 19€/month.
Frequently Asked Questions
How much do Intercom product tours cost?
Intercom product tours require the Proactive Support Plus add-on at $99/month, on top of a seat-based Intercom plan ($29-$132/seat/month billed annually, or $39-$139 billed monthly). For a team of 3 on the Advanced plan, that means three $85 seats plus the $99 add-on every month before you can publish a tour.
Can I use Intercom just for product tours?
No, product tours are an add-on to the Intercom platform. You need an Intercom subscription first. If you only need product tours and onboarding tools, a dedicated solution like Produktly is more cost-effective.
Are Intercom product tours good?
Intercom product tours are adequate for basic in-app walkthroughs, especially if you already use Intercom for support. They offer less depth than dedicated tour tools. Checklists, surveys and posts come with the same $99/month Proactive Support Plus add-on as tours.
What is a better product tour tool than Intercom?
For dedicated product tours and onboarding, Produktly, Appcues, and Userpilot all offer significantly more features than Intercom product tours. Produktly is the most affordable option starting at 19€/month with tours, checklists, surveys, and feedback widgets.