Intercom is primarily a customer messaging platform that offers product tours as an add-on feature. While its messaging and support tools are strong, the product tours feature is more basic compared to dedicated tour platforms.
Last updated: 2026-03
Seat-based pricing for the core platform, with product tours available through the Proactive Support Plus add-on ($99/mo). Tours require an Intercom subscription.
$29/seat/mo
Billed annually, base Intercom plan
$85/seat/mo
Billed annually, product tours available as add-on
$132/seat/mo
Billed annually, product tours add-on available
Intercom is an excellent customer messaging platform, but its product tours are a secondary feature. For dedicated onboarding and adoption tools, Produktly provides far more depth at a lower total cost.
| Feature | Intercom | Produktly |
|---|---|---|
| Product Tours | Add-on (basic) | Core feature |
| Checklists | Series only | Dedicated feature |
| NPS Surveys | Available | All plans |
| Feedback Widget | Messenger-based | Dedicated widget |
| Changelog | Not available | All plans |
| Roadmap | Not available | All plans |
| Smart Tips / Tooltips | Not available | All plans |
| Announcements | In-messenger only | In-app modal/banner |
| Live Chat / Support | Core feature | Not available |
| Starting Price | $29/seat/mo + $99/mo add-on | $19/mo |
| Free Trial | Limited | Yes |
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements — all in one platform. Plans start at just $19/month.
Intercom product tours require the Proactive Support Plus add-on at $99/month, on top of a seat-based Intercom plan ($29-$132/seat/month billed annually). For a small team of 3 on the Advanced plan, expect $355+/month minimum to access tours.
No, product tours are an add-on to the Intercom platform. You need an Intercom subscription first. If you only need product tours and onboarding tools, a dedicated solution like Produktly is more cost-effective.
Intercom product tours are adequate for basic in-app walkthroughs, especially if you already use Intercom for support. However, they lack the depth of dedicated tools — limited step types, basic targeting, and no checklists or advanced analytics.
For dedicated product tours and onboarding, Produktly, Appcues, and Userpilot all offer significantly more features than Intercom product tours. Produktly is the most affordable option starting at $19/month with tours, checklists, surveys, and feedback widgets.