Userflow Pricing in 2026
By Olli, founder of Produktly · Updated 2026-03
Userflow is a product tour and onboarding platform known for its fast, no-code builder. It offers tours, checklists, surveys, and a resource center. Targets SaaS companies of all sizes with a focus on ease of use.
How Userflow Pricing Works
Per monthly active users (MAU), billed annually. Three plans with increasing feature access.
Userflow Plans & Pricing
Startup
$240/mo
Billed annually, up to 3,000 MAUs
Included
- Flows (tours)
- Checklists
- Surveys
- Resource center
- Event tracking
- 3 team members
Limitations
- 3 team members
- Limited customization
- No AI assistant
- Basic analytics
Pro
$680/mo
Billed annually, up to 3,000 MAUs
Included
- Everything in Startup
- AI assistant
- Unlimited team members
- Advanced targeting
- Custom CSS
- Full analytics
Limitations
- No dedicated support
- No custom contract
Enterprise
Custom pricing
Annual contract
Included
- Everything in Pro
- Dedicated CSM
- Custom SLA
- Priority support
- Security review
- Custom contract
Limitations
- Annual commitment
- Sales process required
Hidden Costs & Things to Watch Out For
- Pro plan nearly triples the cost from Startup ($240 to $680)
- AI assistant requires Pro plan ($680/mo)
- Custom CSS requires Pro plan
- Limited to 3 team members on Startup
- MAU pricing scales at higher user counts
- Annual billing required for listed rates
Userflow vs Produktly: Feature Comparison
Userflow offers a solid product tour experience with a clean builder. Produktly matches its core onboarding features while adding feedback widgets, NPS, roadmaps, and changelogs — all at a lower price.
| Feature | Userflow | Produktly |
|---|---|---|
| Product Tours | All plans | All plans |
| Checklists | All plans | All plans |
| NPS Surveys | All plans | All plans |
| Micro-Surveys | All plans | All plans |
| Feedback Widget | Not available | All plans |
| Changelog | Not available | All plans |
| Roadmap | Not available | All plans |
| Resource Center | All plans | Not available |
| AI Assistant | Pro+ ($680/mo) | AI features included |
| Starting Price | $240/mo | 19€/mo |
| Free Trial | Limited | Yes |
Get More for Less with Produktly
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements — all in one platform. Plans start at just 19€/month.
Frequently Asked Questions
How much does Userflow cost?
Userflow starts at $240/month on the Startup plan for up to 3,000 MAUs, billed annually. The Pro plan starts at $680/month. Enterprise pricing is custom.
Does Userflow have a free plan?
No, Userflow does not offer a free plan. They provide a 14-day free trial. Produktly also offers a free trial, with paid plans starting at 19€/month.
Is Userflow expensive?
Userflow is mid-range for the product tour market. At $240/month, it is more expensive than Produktly (19€/month), while Appcues no longer publishes pricing at all. The Pro plan at $680/month is a significant jump.
What is cheaper than Userflow?
Produktly starts at 19€/month and includes product tours, checklists, NPS surveys, feedback widgets, changelogs, and roadmaps. It offers more features at a significantly lower price point.