Userflow Pricing in 2026
By Olli, founder of Produktly · Prices checked on Oct 9, 2026 against Userflow's pricing page
Userflow costs $240/month billed annually ($300 monthly) for Essentials and $400/month ($500 monthly) for Studio, each with 1,000 MAUs and unlimited seats; extra MAUs start at $40/month per 1,000, Enterprise is custom, and there is a 14-day trial.
Userflow is a product tour and onboarding platform known for its fast, no-code builder. It offers tours, checklists, surveys, and a resource center. Targets SaaS companies of all sizes with a focus on ease of use.
How Userflow Pricing Works
Per monthly active users (MAU). Both paid plans include 1,000 MAUs; extra MAUs are billed in blocks of 1,000, starting at $40/month per block. Yearly billing saves 20%. Every plan includes unlimited seats and unlimited experiences.
Userflow Plans & Pricing
Essentials
$240/mo
Billed annually ($300/mo billed monthly), 1,000 MAUs
Included
- Flows, checklists, tooltips and banners
- Surveys and NPS
- Resource center and launchers
- FlowAI builder and translation
- Userflow MCP (read and write)
- Unlimited seats and experiences
Limitations
- No Adoption Agent
- No custom CSS
- No HubSpot or Salesforce integration
- 6 months of analytics history
Studio
$400/mo
Billed annually ($500/mo billed monthly), 1,000 MAUs
Included
- Everything in Essentials
- Adoption Agent (500 AI credits/mo)
- HubSpot and Salesforce integrations
- Custom CSS and custom event trackers
- Dedicated CSM
- 12 months of analytics history
Limitations
- Extra AI credits cost $50/mo per 500
Enterprise
Custom pricing
Annual contract
Included
- Everything in Studio
- Custom SLA
- Priority support
- Security review
- Custom contract
Limitations
- Annual commitment
- Sales process required
Hidden Costs & Things to Watch Out For
- Both plans include only 1,000 MAUs; extra MAUs cost from $40/month per 1,000
- The Adoption Agent (AI assistant for end users) requires Studio ($400/mo billed annually)
- Custom CSS requires Studio
- Extra environments ($100/mo each) and extra products ($250/mo each) are only available on Studio
- Monthly billing costs 25% more than annual
- Quickstart Onboarding is a one-time $500 fee on Essentials (included on Studio)
Userflow vs Produktly: Feature Comparison
Userflow offers a solid product tour experience with a clean builder. Produktly matches its core onboarding features while adding feedback widgets, NPS, roadmaps, and changelogs, all at a lower price.
| Feature | Userflow | Produktly |
|---|---|---|
| Product Tours | All plans | All plans |
| Checklists | All plans | All plans |
| NPS Surveys | All plans | All plans |
| Micro-Surveys | All plans | All plans |
| Feedback Widget | Not available | All plans |
| Changelog | Not available | All plans |
| Roadmap | Not available | All plans |
| Resource Center | All plans | Not available |
| AI Assistant | Adoption Agent on Studio ($400/mo) | AI features included |
| Starting Price | $240/mo (1,000 MAUs, billed annually) | 19€/mo |
| Free Trial | 14 days | Yes |
Get More for Less with Produktly
Product tours, checklists, NPS surveys, micro-surveys, feedback widgets, changelogs, roadmaps, and announcements, all in one platform. Plans start at just 19€/month.
Frequently Asked Questions
How much does Userflow cost?
Userflow Essentials costs $240/month billed annually ($300 billed monthly) for 1,000 MAUs. Studio costs $400/month billed annually ($500 billed monthly). Enterprise pricing is custom. Extra MAUs are billed in blocks of 1,000.
Does Userflow have a free plan?
No, Userflow does not offer a free plan. They provide a 14-day free trial. Produktly also offers a free trial, with paid plans starting at 19€/month.
Is Userflow expensive?
Userflow is mid-range for the product tour market. At $240/month billed annually for 1,000 MAUs, it is more expensive than Produktly (19€/month), while Appcues no longer publishes pricing at all. Studio, which adds the Adoption Agent, costs $400/month billed annually.
What is cheaper than Userflow?
Produktly starts at 19€/month and includes product tours, checklists, NPS surveys, feedback widgets, changelogs, and roadmaps. It offers more features at a significantly lower price point.