Announcements Software for the Marketplace Platforms Industry
Improve feature adoption and retention by announcing new features and keeping users informed about key events. Tailored for marketplace platforms companies to address industry-specific challenges.
Challenges in Marketplace Platforms
Marketplace platforms must simultaneously onboard and retain both supply-side (sellers, providers) and demand-side (buyers, consumers) users. The chicken-and-egg challenge of marketplace growth makes efficient onboarding on both sides critical to achieving network effects.
Supply-side onboarding friction limits inventory growth and marketplace liquidity
Demand-side users abandon the platform when they cannot find what they need quickly
Two-sided marketplace require maintaining separate onboarding experiences simultaneously
Trust and safety features go unused, leading to fraud and disputes that erode marketplace health
How Produktly Announcements Helps Marketplace Platforms
Everyone loves new features! Announcements are a great way to highlight your new updates and keep customers in the loop.
Announce New Features
- Easily announce new features so users stay up to date.
Rich Text Editor
- Embed videos, images, and GIFs to make announcements engaging.
Targeted Delivery
- Show announcements to the right users at the right time.
Use Cases for Marketplace Platforms
Seller storefront and listing optimization
Guide new sellers through profile creation, listing optimization best practices, pricing strategies, and shipping configuration. Accelerate supply-side growth by reducing the friction between seller signup and first live listing.
Buyer discovery and purchase flow
Walk first-time buyers through search filters, seller evaluation criteria, purchase protection features, and checkout. Build buyer confidence in the marketplace by highlighting trust and safety features during the discovery journey.
Trust and safety feature activation
Help both buyers and sellers understand and use identity verification, review systems, dispute resolution, and communication tools. Reduce fraud and disputes by ensuring marketplace participants actively use available trust features.
Key Metrics to Track
Seller activation rate (first listing created)
Buyer first-purchase conversion
Marketplace liquidity ratio
Dispute resolution self-service rate
Frequently Asked Questions
How do marketplaces balance onboarding for buyers and sellers?
Create separate onboarding paths that activate based on user role at signup. Sellers need listing creation and fulfillment tours. Buyers need discovery and trust-building tours. The key is making each side's onboarding reinforce the value the other side provides, strengthening network effects.
Can product tours help with marketplace cold start problems?
Yes. Efficient seller onboarding that reduces time-to-first-listing directly addresses the supply-side cold start. When sellers can list products in minutes instead of days, the marketplace builds inventory faster. Similarly, buyer tours that surface the best available inventory increase the chances of a successful first purchase.
How do marketplace platforms reduce disputes through onboarding?
Proactive guidance about marketplace policies, communication tools, and dispute resolution procedures sets expectations before problems occur. Tours that activate trust features like identity verification and review prompts create a healthier marketplace ecosystem with fewer disputes.
Other Features for Marketplace Platforms
Product Tours
Product Tours for Marketplace Platforms
Checklists
Checklists for Marketplace Platforms
Feedback Widgets
Feedback Widgets for Marketplace Platforms
Smart Tips
Smart Tips for Marketplace Platforms
Tool Tips
Tool Tips for Marketplace Platforms
Roadmaps
Roadmaps for Marketplace Platforms
NPS Widgets
NPS Widgets for Marketplace Platforms
Micro Surveys
Micro Surveys for Marketplace Platforms
Changelogs
Changelogs for Marketplace Platforms
Announcements for Other Industries
Healthcare
Announcements for Healthcare
Fintech
Announcements for Fintech
EdTech
Announcements for EdTech
E-commerce & Retail
Announcements for E-commerce & Retail
Real Estate & PropTech
Announcements for Real Estate & PropTech
Legal Tech
Announcements for Legal Tech
HR Tech
Announcements for HR Tech
Insurance & InsurTech
Announcements for Insurance & InsurTech