Announcements for Real Estate & PropTech

Announcements Software for the Real Estate & PropTech Industry

Improve feature adoption and retention by announcing new features and keeping users informed about key events. Tailored for real estate & proptech companies to address industry-specific challenges.

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Challenges in Real Estate & PropTech

PropTech platforms digitize traditionally manual processes like property listings, tenant management, and mortgage applications. Users often transition from paper-based workflows and need clear guidance to adopt digital tools confidently.

Agents resist adopting CRM tools when they are used to spreadsheets and phone calls

Tenant portal adoption is low because renters do not realize they can pay rent or submit maintenance requests online

Property managers struggle with complex multi-unit portfolio dashboards

Mortgage application portals see high abandonment due to document upload complexity

How Produktly Announcements Helps Real Estate & PropTech

Everyone loves new features! Announcements are a great way to highlight your new updates and keep customers in the loop.

Announce New Features

Easily announce new features so users stay up to date.

Rich Text Editor

Embed videos, images, and GIFs to make announcements engaging.

Targeted Delivery

Show announcements to the right users at the right time.
Produktly Announcements for Real Estate & PropTech

Use Cases for Real Estate & PropTech

Agent CRM adoption accelerator

Walk real estate agents through adding their first contact, logging a property showing, and setting follow-up reminders. Overcome resistance to digital tools by demonstrating immediate time savings compared to their existing manual processes.

Tenant self-service portal onboarding

Guide new tenants through setting up autopay, submitting maintenance requests, and viewing lease documents in the portal. Reduce property management office calls by shifting tenants to self-service channels from their first interaction.

Mortgage application document guide

Help applicants understand which documents they need, how to upload them correctly, and what each verification step means. Reduce application abandonment by demystifying the mortgage process with step-by-step contextual guidance.

Key Metrics to Track

Agent CRM adoption rate

Tenant portal activation rate

Online rent payment adoption

Mortgage application completion rate

Frequently Asked Questions

How can PropTech companies get agents to adopt new software?

Agents adopt tools that make them money faster. Product tours that immediately show agents how to log a lead, schedule a showing, and set a follow-up in under two minutes demonstrate clear value. Ongoing smart tips surface time-saving shortcuts as agents gain proficiency.

What is the best way to increase tenant portal usage?

Trigger a welcome tour the first time a tenant logs into the portal, focusing on the two highest-value actions: setting up autopay and submitting a maintenance request. Follow up with announcements about new portal features as they launch.

Can tours help reduce mortgage application drop-off?

Yes. Guided document upload flows with real-time validation tips (e.g., 'Upload your two most recent pay stubs as PDF or photo') reduce confusion and abandonment. Progress indicators and checklists help applicants track what they have completed and what remains.

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