Product Tours Software for the Marketplace Platforms Industry
Create engaging product tours that drive adoption and retention. Guide your users through even the trickiest parts of your product. Tailored for marketplace platforms companies to address industry-specific challenges.
Challenges in Marketplace Platforms
Marketplace platforms must simultaneously onboard and retain both supply-side (sellers, providers) and demand-side (buyers, consumers) users. The chicken-and-egg challenge of marketplace growth makes efficient onboarding on both sides critical to achieving network effects.
Supply-side onboarding friction limits inventory growth and marketplace liquidity
Demand-side users abandon the platform when they cannot find what they need quickly
Two-sided marketplace require maintaining separate onboarding experiences simultaneously
Trust and safety features go unused, leading to fraud and disputes that erode marketplace health
How Produktly Product Tours Helps Marketplace Platforms
Onboard users with engaging tours to help them understand your product and reduce support requests.
Interactive Tours
- Highlight functionality and advance tours based on click or hover events.
No-Code Editor
- Build all your tours without writing a single line of code.
Detailed Analytics
- Understand how your tours are performing with deep insights.
Use Cases for Marketplace Platforms
Seller storefront and listing optimization
Guide new sellers through profile creation, listing optimization best practices, pricing strategies, and shipping configuration. Accelerate supply-side growth by reducing the friction between seller signup and first live listing.
Buyer discovery and purchase flow
Walk first-time buyers through search filters, seller evaluation criteria, purchase protection features, and checkout. Build buyer confidence in the marketplace by highlighting trust and safety features during the discovery journey.
Trust and safety feature activation
Help both buyers and sellers understand and use identity verification, review systems, dispute resolution, and communication tools. Reduce fraud and disputes by ensuring marketplace participants actively use available trust features.
Key Metrics to Track
Seller activation rate (first listing created)
Buyer first-purchase conversion
Marketplace liquidity ratio
Dispute resolution self-service rate
Frequently Asked Questions
How do marketplaces balance onboarding for buyers and sellers?
Create separate onboarding paths that activate based on user role at signup. Sellers need listing creation and fulfillment tours. Buyers need discovery and trust-building tours. The key is making each side's onboarding reinforce the value the other side provides, strengthening network effects.
Can product tours help with marketplace cold start problems?
Yes. Efficient seller onboarding that reduces time-to-first-listing directly addresses the supply-side cold start. When sellers can list products in minutes instead of days, the marketplace builds inventory faster. Similarly, buyer tours that surface the best available inventory increase the chances of a successful first purchase.
How do marketplace platforms reduce disputes through onboarding?
Proactive guidance about marketplace policies, communication tools, and dispute resolution procedures sets expectations before problems occur. Tours that activate trust features like identity verification and review prompts create a healthier marketplace ecosystem with fewer disputes.
Other Features for Marketplace Platforms
Announcements
Announcements for Marketplace Platforms
Checklists
Checklists for Marketplace Platforms
Feedback Widgets
Feedback Widgets for Marketplace Platforms
Smart Tips
Smart Tips for Marketplace Platforms
Tool Tips
Tool Tips for Marketplace Platforms
Roadmaps
Roadmaps for Marketplace Platforms
NPS Widgets
NPS Widgets for Marketplace Platforms
Micro Surveys
Micro Surveys for Marketplace Platforms
Changelogs
Changelogs for Marketplace Platforms
Product Tours for Other Industries
Healthcare
Product Tours for Healthcare
Fintech
Product Tours for Fintech
EdTech
Product Tours for EdTech
E-commerce & Retail
Product Tours for E-commerce & Retail
Real Estate & PropTech
Product Tours for Real Estate & PropTech
Legal Tech
Product Tours for Legal Tech
HR Tech
Product Tours for HR Tech
Insurance & InsurTech
Product Tours for Insurance & InsurTech