Announcements for Customer Education
Build an ongoing education program that helps customers deepen their product expertise over time. Move beyond initial onboarding to create a continuous learning experience that drives advanced usage and customer success.
The Challenge
Most customer education stops after onboarding. Users learn the basics but never discover intermediate and advanced capabilities that would make them significantly more productive. External training resources like webinars and courses have low attendance and completion rates.
The Transformation
Before
Customers learn the basics during onboarding and then plateau. They use a fraction of the product's capabilities because nobody showed them what else was possible. Power user status remains the exception.
After
Customers continuously discover new capabilities through contextual education that meets them where they are. Advanced feature adoption grows steadily as users progress through learning paths tailored to their role and goals.
How to Implement Announcements for Customer Education
Create a learning curriculum mapped to maturity stages
Design beginner, intermediate, and advanced learning paths that progressively introduce more sophisticated features and workflows.
Deliver lessons in context
Trigger educational content when users are in the relevant part of the product, so learning happens in the moment of need rather than in a separate training environment.
Use micro-learning modules
Break complex topics into short, focused lessons that take 2-3 minutes to complete, making it easy for users to learn without disrupting their work.
Reward progress and celebrate milestones
Acknowledge when users complete learning modules and unlock new capabilities, creating motivation to continue their education journey.
Measure learning outcomes and product impact
Track whether education drives measurable changes in user behavior, such as adoption of advanced features or increased productivity.
Key Metrics to Measure
Education module completion rates
Advanced feature adoption after training
Customer health score improvement
Net revenue retention from educated accounts
Frequently Asked Questions
How is customer education different from customer onboarding?
Onboarding focuses on initial setup and first value. Education is an ongoing program that deepens product expertise over weeks and months, introducing increasingly advanced capabilities as the customer's maturity grows.
How do I know what to teach customers next?
Analyze usage patterns to identify features that high-performing customers use but average customers don't. These features become the curriculum for your education program, bridging the gap between average and power users.
Won't continuous education overwhelm users?
Education content is delivered contextually and progressively, never all at once. Users see learning opportunities only when relevant to their current workflow, and they can engage at their own pace.
Other Features for Customer Education
Product Tours
Product Tours for Customer Education
Checklists
Checklists for Customer Education
Feedback Widgets
Feedback Widgets for Customer Education
Smart Tips
Smart Tips for Customer Education
Tool Tips
Tool Tips for Customer Education
Roadmaps
Roadmaps for Customer Education
NPS Widgets
NPS Widgets for Customer Education
Micro Surveys
Micro Surveys for Customer Education
Changelogs
Changelogs for Customer Education
Announcements for Other Use Cases
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Announcements for Employee Training
Trial-to-Paid Conversion
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Feature Adoption
Announcements for Feature Adoption
Customer Onboarding
Announcements for Customer Onboarding
Self-Service Support
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Change Management
Announcements for Change Management
Compliance Training
Announcements for Compliance Training
User Activation
Announcements for User Activation