AnnouncementsChangelogs

Product Update Changelog

A recurring changelog announcement that summarizes recent product updates, bug fixes, and improvements in a consistent, scannable format. Unlike one-off feature announcements, this template establishes a regular communication cadence that keeps users informed and engaged.

When to Use This Template

Publish a changelog entry after each release or on a fixed schedule (weekly or bi-weekly). Show a notification dot or badge on the changelog icon in the app whenever a new entry is published so users know there is something new.

Template Breakdown

1

Publish the changelog entry

Create a structured entry with sections for New Features, Improvements, and Bug Fixes. Each item should be one sentence with a clear description and an optional link to learn more.

2

Notify active users

Show a notification badge on the changelog icon or "What's New" button in the app. When clicked, open a slide-out panel or page displaying the latest entry with all previous entries below.

3

Highlight the most important update

Pin the most significant change to the top of the entry with a visual callout (icon, badge, or color). This ensures the biggest news is not lost among minor fixes.

4

Link to detailed resources

For major updates, link each item to a help article, video demo, or feature tour so interested users can dive deeper without cluttering the changelog itself.

5

Send a digest email

At the end of each month (or after major releases), send a digest email summarizing all changes to users who opted in. Include a CTA to "See all updates" in the app.

Best Practices

  • Maintain a consistent format across all changelog entries so users know where to find what they need.
  • Use plain language, not internal project names โ€” "Faster dashboard loading" not "Optimized query engine v2."
  • Celebrate the team by occasionally crediting who built a feature โ€” it humanizes the product.
  • Allow users to subscribe to changelog notifications by category (new features only, bug fixes only, etc.).

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