A sensitive announcement template for communicating pricing changes — whether increases, restructuring, or new plan introductions. It prioritizes transparency, advance notice, and clear explanation of what changes and why, to maintain user trust during a potentially contentious update.
Deploy this announcement at least 30 days before the pricing change takes effect. Show it to all affected users and provide multiple touchpoints (in-app + email) to ensure no one is caught off guard.
Open with a direct statement: "We're updating our pricing, effective [Date]. Here's what's changing and why." Avoid corporate jargon — be honest and specific about the reasons.
Show a clear before-and-after comparison of plans and pricing. Highlight exactly what is different — new prices, renamed plans, added or removed features — so there is no ambiguity.
Provide a genuine explanation for the change — increased costs, added value, market alignment. Users accept price increases more readily when they understand and believe the reasoning.
Explicitly state whether existing users are grandfathered, receive a grace period, or will be migrated to new pricing. If there is a grandfather clause, explain its duration and terms.
Offer clear CTAs: "Review your plan," "Contact billing support," or "Lock in current pricing by [Date]." Link to a detailed FAQ page that answers common questions.
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