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Post-Interaction Feedback

A contextual feedback form that appears immediately after a user completes a significant interaction — finishing a purchase, closing a support chat, completing a workflow, or reaching a milestone. It captures the user's impression while the experience is fresh.

When to Use This Template

Trigger this template at the end of defined interaction points: after a checkout is complete, after a support ticket is resolved, after a report is generated, or after a workflow is finished. Never interrupt mid-flow.

Template Breakdown

1

Rate the experience

Show a simple 1-5 star rating or a thumbs up/down button with the question "How was your experience with [specific interaction]?" Keep it quick — one click should capture the core sentiment.

2

Ask a targeted follow-up

Based on the rating, show a single follow-up question. For low ratings: "What went wrong?" For high ratings: "What did you like most?" Use radio buttons with 4-5 common answers plus "Other."

3

Offer a text field for details

Show an optional text area for users who want to elaborate. Label it "Anything else you would like to share? (optional)" to signal it is not required.

4

Submit and acknowledge

Auto-submit after a 3-second delay if the user does not interact further, or immediately when they click "Submit." Show a brief thank-you and close the form without requiring any additional clicks.

Best Practices

  • Limit the feedback form to 30 seconds or less — anything longer will reduce response rates.
  • Show the feedback form inline (not as a popup) to reduce friction and interruption.
  • Tag each response with the interaction type, page, and user segment for segmented analysis.
  • Use the data to calculate experience scores for each interaction type and track trends over time.

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