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Feature Request Template

A structured form that captures feature requests in a format that helps the product team evaluate, prioritize, and respond to user suggestions. It goes beyond "what do you want" to understand the user's underlying problem, desired outcome, and willingness to pay.

When to Use This Template

Show this template when a user selects "Request a Feature" from the feedback widget, help menu, or roadmap page. It can also be linked from "Feature not available" messages or upgrade prompts.

Template Breakdown

1

Describe the problem or need

Ask "What problem are you trying to solve?" instead of "What feature do you want?" This frames the request around the user's need, giving the product team flexibility in the solution.

2

Describe the desired outcome

Ask "What would a successful solution look like for you?" to capture the user's ideal end state. This helps distinguish between the specific feature they envision and the underlying outcome they need.

3

Share current workaround

Ask "How are you solving this problem today?" to understand the user's current workflow and the pain level. Users with painful workarounds represent higher-priority requests.

4

Rate importance

Ask "How important is this to you?" with options: "Critical — blocking my work," "Important — would save me significant time," "Nice to have — would improve my experience." This helps with prioritization.

5

Submit and track

Submit the request, provide a reference number, and optionally offer to notify the user when the feature is planned, in progress, or shipped. Link to the public roadmap if available.

Best Practices

  • Group similar feature requests together and show vote counts so users can upvote existing ideas instead of duplicating them.
  • Share the product roadmap publicly so users can see where their requests fit into the plan.
  • Respond to every feature request within one week, even if the answer is "Not planned right now."
  • Use feature request data to validate roadmap decisions — if 50 users asked for the same thing, it is a strong signal.
  • Close the loop by notifying requesters when their feature ships, with a link to try it.

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