AnnouncementsAnnouncements

Beta Feature Announcement

An invitation-style announcement that introduces a beta feature to a select group of users. It creates excitement by offering early access, sets expectations about the beta nature of the feature, and establishes a feedback loop so beta testers feel like valued contributors.

When to Use This Template

Deploy this announcement when a feature is ready for external testing but not yet production-complete. Target users who have opted into beta programs, power users who use related features, or a random sample for unbiased feedback.

Template Breakdown

1

Create the exclusive invitation

Show a modal with a distinctive "Beta" badge and an inviting message: "You're invited to try [Feature Name] before anyone else. As a beta tester, your feedback will directly shape the final version."

2

Set expectations

Clearly communicate that the feature is in beta: it may have bugs, the UI may change, and certain edge cases may not be handled yet. This prevents frustration and frames issues as expected rather than surprising.

3

Enable the beta feature

Provide a clear "Enable Beta" toggle or button. When activated, show the feature in the UI with a persistent "Beta" badge so the user always knows which parts are experimental.

4

Build in a feedback channel

Add a persistent "Give Beta Feedback" button within the beta feature area that opens a streamlined feedback form. Make it frictionless โ€” one click to rate the experience and an optional text field.

5

Plan for graduation

When the feature exits beta, notify all beta testers with a thank-you message, a summary of changes made based on their feedback, and confirmation that the feature is now generally available.

Best Practices

  • Limit beta access to a small, engaged group (5-10% of users) so feedback is manageable and testers feel exclusive.
  • Respond to every piece of beta feedback within 24 hours to keep testers engaged and motivated.
  • Ship beta improvements frequently (daily or weekly) so testers see their feedback turning into real changes.
  • Give beta testers public credit โ€” a badge, a mention in the changelog, or early access to the next beta.
  • Track beta feature usage and stability metrics to decide when it is ready for general availability.

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