How to Gather Product Feature Requests
Feature requests are a goldmine of product intelligence, but they need a system. Without structure, requests get lost, duplicated, or ignored. Here is how to build a feature request process that drives better product decisions.
Create multiple collection channels
Deploy feedback widgets in-app, create a feature request portal, and capture requests from support conversations. Make it easy for users to share ideas.
Standardize request format
Guide users to describe the problem they are solving, not just the solution they want. "I need to export to PDF" is less valuable than "I need to share reports with stakeholders who do not have accounts."
Deduplicate and categorize
Merge duplicate requests and tag by product area, user segment, and business impact. Track the number of unique requestors per feature.
Score and prioritize
Use a framework like RICE (Reach, Impact, Confidence, Effort) to objectively score requests. Number of requestors is important but not the only factor.
Communicate status transparently
Use your product roadmap to show which requests are planned, in progress, or completed. Users who see their feedback acknowledged become loyal advocates.
Close the loop
When you ship a requested feature, notify the users who requested it. This personal touch generates testimonials and strengthens relationships.
Pro Tips
- Do not promise to build everything that is requested; set expectations about prioritization.
- Look for the underlying need behind requests rather than building exactly what users describe.
- Track revenue impact of requested features by analyzing the requesting accounts.
- Involve users in beta testing for features they requested.
Conclusion
A systematic feature request process turns scattered user suggestions into a structured input for your product roadmap. The key is making it easy to submit requests, transparent to track, and consistent to follow up on.
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