How to Create a Micro Survey
Micro surveys are short, contextual surveys that capture feedback without disrupting the user experience. With response rates 3-5x higher than traditional surveys, they are the most efficient way to gather user insights at scale.
Define your research question
Start with one specific thing you want to learn. A micro survey should answer one question well, not many questions poorly.
Choose the right question type
Use rating scales for satisfaction, multiple choice for preferences, and open-ended for exploration. Match the format to your research goal.
Keep it to 1-3 questions
The power of micro surveys is their brevity. Each additional question reduces completion rates significantly.
Trigger contextually
Show the survey after a relevant user action. "How was your experience with the new export feature?" works best right after an export.
Set display rules
Limit survey frequency per user and avoid showing during critical workflows. Never interrupt a user mid-task to ask for feedback.
Act on responses quickly
Review micro survey results daily during the first week. Quick action on insights justifies the feedback investment to users.
Pro Tips
- Use conditional logic to show different follow-up questions based on the first answer.
- Rotate different micro surveys across your user base to cover more ground without fatiguing individuals.
- Thank users for their response with a brief confirmation message.
- Set sample sizes to ensure statistical significance before making decisions.
Conclusion
Micro surveys are the ideal balance of signal and noise. They give you continuous, contextual feedback without burdening users. Deploy them strategically throughout your product and you will have a constant stream of insights to guide your roadmap.
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