How to Create In-App Surveys
In-app surveys meet users where they already are, resulting in response rates 3-5x higher than email surveys. But the same proximity that makes them effective also means they must respect the user experience.
Define your survey objective
Each survey should answer one specific question. "How satisfied are you with the new dashboard?" is better than a multi-topic satisfaction survey.
Design minimal questions
Limit to 1-3 questions. Start with a quantitative question (rating, multiple choice) and optionally add one open-ended follow-up.
Choose the right trigger
Trigger surveys after relevant actions. Post-feature-use surveys get the most accurate responses because the experience is fresh.
Set targeting rules
Show to relevant user segments only. Limit frequency to avoid survey fatigue. One survey per user per week is a reasonable maximum.
Design non-intrusive UI
Use bottom-corner slide-ins rather than blocking modals. Always include a clear dismiss option. Never prevent users from completing their current task.
Analyze and act quickly
Review responses within 48 hours. Quick analysis and action demonstrates that user feedback is valued and encourages future participation.
Pro Tips
- Thank users for completing the survey with a brief confirmation message.
- Use branching logic: positive responses can ask for a review; negative ones can ask for details.
- Sample your user base rather than surveying everyone to reduce overall impact.
- Combine survey results with behavioral data for richer insights.
Conclusion
In-app surveys are the most efficient feedback channel available. Keep them short, time them well, and act on the results quickly. A well-run survey program provides continuous insights that drive better product decisions while respecting the user experience.
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