Userpilot vs Appcues

Userpilot

Product growth platform with in-app experiences, analytics, and feedback for mid-market SaaS.

Pricing: From $249/mo (Starter)

Best for: Mid-market SaaS wanting analytics with guides

Pros

  • Product analytics included
  • All features on Starter plan
  • Good segmentation
  • A/B testing available

Cons

  • No free plan
  • Starting at $249/mo
  • Can be complex
  • No roadmap or changelog

Appcues

Product-led growth platform for building in-app onboarding flows without code.

Pricing: From $249/mo (Essentials), $879/mo (Growth)

Best for: SaaS teams wanting polished onboarding flows

Pros

  • Intuitive flow builder
  • Good templates
  • Strong for PLG
  • Clean UI

Cons

  • Features gated by plan
  • No analytics
  • No free plan
  • Expensive for full feature set

Feature Comparison

FeatureUserpilotAppcues
Product ToursYesYes
ChecklistsYes (all plans)Growth plan only
NPS SurveysYes (all plans)Growth plan only
Product AnalyticsYesNo
A/B TestingYesNo
Flow BuilderGoodExcellent
User SegmentationAdvancedGood
Free PlanNoNo

Verdict

Userpilot offers better value at the same starting price ($249/mo) because it includes checklists, NPS, analytics, and A/B testing — features Appcues reserves for its $879/month Growth plan. Appcues has a more polished flow builder. If analytics matter, Userpilot wins. If builder experience matters most, Appcues edges ahead. For better value than either, consider Produktly.

Consider Produktly as an Alternative

Produktly includes all the features you would use in both Userpilot and Appcues — product tours, checklists, NPS surveys, and more — plus feedback widgets, roadmaps, and changelogs. Start with a free plan instead of committing to $249/month from day one.

Try Produktly free

Frequently Asked Questions

Userpilot vs Appcues — which should I choose?

Userpilot offers more features at the same $249/month starting price, including analytics, checklists, and NPS. Appcues has a better flow builder but locks key features behind their $879/month Growth plan.

Is there a free alternative to both?

Yes. Produktly offers a free plan with product tours, checklists, NPS surveys, and more. It provides core features of both tools without the high monthly cost.

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