Userpilot vs Appcues
By Olli, founder of Produktly · Updated 2026-10-06
Userpilot
Product growth platform with in-app experiences, analytics, and feedback for mid-market SaaS.
Pricing: From $299/mo (Starter)
Best for: Mid-market SaaS wanting analytics with guides
Pros
- Product analytics included
- All features on Starter plan
- Good segmentation
- A/B testing available
Cons
- No free plan
- Starting at $299/mo
- Can be complex
- No roadmap or changelog
Appcues
Product-led growth platform for building in-app onboarding flows without code.
Pricing: Sales quote only, no public prices. Est. $300+/mo based on last published pricing
Best for: SaaS teams wanting polished onboarding flows
Pros
- Intuitive flow builder
- Good templates
- Strong for PLG
- Clean UI
Cons
- No public pricing, sales quote required
- No analytics
- No free plan
- Published experiences capped per plan
Feature Comparison
| Feature | Userpilot | Appcues |
|---|---|---|
| Product Tours | Yes | Yes |
| Checklists | Yes (all plans) | Yes |
| NPS Surveys | Yes (all plans) | Yes |
| Product Analytics | Yes | No |
| A/B Testing | Yes | No |
| Flow Builder | Good | Excellent |
| User Segmentation | Advanced | Good |
| Free Plan | No | No |
Verdict
Userpilot publishes its pricing at $299/month and includes checklists, NPS, analytics, and A/B testing in the Starter tier. Appcues no longer publishes pricing, so you need a sales quote to compare costs. Appcues has a more polished flow builder. If analytics matter, Userpilot wins. If builder experience matters most, Appcues edges ahead. For better value than either, consider Produktly.
Consider Produktly as an Alternative
Produktly includes all the features you would use in both Userpilot and Appcues (product tours, checklists, NPS surveys, and more), plus feedback widgets, roadmaps, and changelogs. Start with a 14-day free trial at 19€/month instead of committing to mid-market pricing from day one.
Try Produktly freeFrequently Asked Questions
Userpilot vs Appcues — which should I choose?
Userpilot publishes pricing from $299/month and includes analytics, checklists, and NPS at the starting tier. Appcues no longer publishes pricing and requires a sales quote, though its plans include all features. Appcues has the more polished flow builder.
Is there a cheaper alternative to both?
Yes. Produktly starts at 19€/month with a 14-day free trial — product tours, checklists, NPS surveys, and more included. It provides core features of both tools without the high monthly cost.