Appcues vs UserGuiding
By Olli, founder of Produktly · Updated 2026-10-06
Appcues
Product-led growth platform for building in-app onboarding experiences without code.
Pricing: Sales quote only, no public prices. Est. $300+/mo based on last published pricing
Best for: Mid-market SaaS companies with product-led growth strategies
Pros
- Polished flow builder
- Good targeting options
- Strong brand recognition
- Good for product-led growth
Cons
- No public pricing, sales quote required
- No free plan
- No roadmap or changelog
- Published experiences capped per plan
UserGuiding
Affordable no-code onboarding platform with product tours, checklists, and resource centers.
Pricing: From $69/mo (Basic), $199/mo (Professional)
Best for: Small SaaS companies needing affordable basic onboarding
Pros
- More affordable than Appcues
- Resource center feature
- Easy to set up
- Good for basic needs
Cons
- Less polished UI builder
- Limited survey capabilities
- Basic analytics
- Fewer integrations
Feature Comparison
| Feature | Appcues | UserGuiding |
|---|---|---|
| Product Tours | Yes | Yes |
| Checklists | Yes | Yes |
| NPS Surveys | Yes | Professional |
| Resource Center | No | Yes |
| Flow Builder Quality | Excellent | Good |
| User Segmentation | Yes | Yes |
| Integrations | Many | Some |
| Free Plan | No | No |
Verdict
Appcues has a more polished builder and better targeting, but no longer publishes pricing, so you cannot compare costs without a sales call. UserGuiding publishes its prices and includes checklists on all plans. For teams that want predictable budgeting, UserGuiding is easier to evaluate. For those wanting a premium builder, Appcues delivers. Produktly offers the best of both at a public 19€/month.
Consider Produktly as an Alternative
Produktly gives you everything both tools offer (product tours, checklists, NPS surveys, and more), plus feedback widgets, roadmaps, and changelogs. Starting at 19€/month with a 14-day free trial, Produktly is more affordable than both Appcues and UserGuiding while offering more features.
Try Produktly freeFrequently Asked Questions
Is UserGuiding a good Appcues alternative?
Yes, for teams on a budget. UserGuiding publishes its pricing and includes checklists on all plans, while Appcues requires a sales quote for every plan. Appcues has a more polished builder and better integrations.
Which is cheaper, Appcues or UserGuiding?
A direct comparison is no longer possible without a quote: Appcues does not publish prices, while UserGuiding does. If budget certainty matters, UserGuiding and Produktly (from 19€/month) both let you see costs upfront.