Product-led growth platform for building in-app onboarding experiences without code.
Pricing: From $249/mo (Essentials), $879/mo (Growth)
Best for: Mid-market SaaS companies with product-led growth strategies
Affordable no-code onboarding platform with product tours, checklists, and resource centers.
Pricing: From $69/mo (Basic), $199/mo (Professional)
Best for: Small SaaS companies needing affordable basic onboarding
| Feature | Appcues | UserGuiding |
|---|---|---|
| Product Tours | Yes | Yes |
| Checklists | Growth plan | Yes |
| NPS Surveys | Growth plan | Professional |
| Resource Center | No | Yes |
| Flow Builder Quality | Excellent | Good |
| User Segmentation | Yes | Yes |
| Integrations | Many | Some |
| Free Plan | No | No |
Appcues has a more polished builder and better targeting, but is significantly more expensive — especially since checklists and NPS are locked behind the $879/month Growth plan. UserGuiding is more affordable and includes checklists on all plans. For teams watching their budget, UserGuiding is the better value. For those wanting a premium builder, Appcues delivers. Produktly offers the best of both at a lower price.
Produktly gives you everything both tools offer — product tours, checklists, NPS surveys, and more — plus feedback widgets, roadmaps, and changelogs. With a free plan and pricing from $49/month, Produktly is more affordable than both Appcues and UserGuiding while offering more features.
Try Produktly freeYes, for teams on a budget. UserGuiding is significantly cheaper and includes checklists on all plans (unlike Appcues). However, Appcues has a more polished builder and better integrations.
UserGuiding is much cheaper, starting at $69/month vs Appcues at $249/month. For equivalent features (including NPS), UserGuiding's Professional plan ($199/mo) is still cheaper than Appcues' Growth plan ($879/mo).