Userflow vs Appcues
By Olli, founder of Produktly · Updated 2026-09-25
Userflow
Onboarding-focused platform known for its fast, no-code flow builder. Offers tours, checklists, surveys, and a resource center. Acquired by Beamer in 2024.
Pricing: From $240/month (3,000 MAUs, billed annually)
Best for: Teams that value builder speed and want to see prices before talking to anyone
Pros
- Fast, intuitive flow builder
- Transparent MAU-based pricing
- Resource center widget
- Quick time to first live flow
Cons
- Web apps only
- Lighter analytics
- Localization gated to higher tiers
- Price scales with monthly active users
Appcues
Established product-led growth platform for building in-app onboarding experiences without code.
Pricing: Sales quote only, no public prices. Est. $300+/mo based on last published pricing
Best for: Mid-market SaaS teams that want a proven onboarding tool and do not mind a sales process
Pros
- Polished flow builder
- Good onboarding templates
- Mobile app support
- Established market presence
Cons
- No public pricing, sales quote required
- Published experiences capped per plan
- No product analytics
- No roadmap, changelog, or feedback widgets
Feature Comparison
| Feature | Userflow | Appcues |
|---|---|---|
| Product Tours | Yes | Yes |
| Checklists | Yes | Yes |
| NPS Surveys | Yes | Yes |
| Resource Center | Yes | No |
| Mobile Support | No | Yes |
| Public Pricing | Yes | No |
| Roadmap | No | No |
| Changelog | No | No |
| Feedback Widget | No | No |
| Starting Price | $240/month | Quote only |
Verdict
Userflow and Appcues compete on the same ground: polished, no-code onboarding flows. Userflow wins on builder speed and pricing transparency, publishing its rates from $240/month. Appcues brings mobile support and a longer track record, but requires a sales call just to learn what it costs, which usually signals a higher price. Neither tool includes roadmaps, changelogs, or feedback collection. If you want those included at a public price, Produktly is the third option worth a look.
Consider Produktly as an Alternative
Produktly covers the onboarding features Userflow and Appcues compete on, then adds what neither has: feedback widgets, NPS, micro-surveys, public roadmaps, and changelogs. Pricing is public and flat, from 19€/month with a 14-day free trial, so there is no sales call and no MAU math.
Try Produktly freeFrequently Asked Questions
Which is better, Userflow or Appcues?
For most teams, Userflow: the builder is faster to learn, and pricing is public. Appcues makes sense if you need mobile app support or prefer an established vendor and are comfortable going through a sales process to get pricing.
Is Userflow cheaper than Appcues?
Userflow publishes its pricing, starting at $240/month for 3,000 monthly active users on annual billing. Appcues does not publish prices at all; based on its last published pricing, plans are estimated at $300+/month. Quote-only pricing usually means the number is higher than you hope.
Are there cheaper alternatives to Userflow and Appcues?
Yes. Produktly starts at 19€/month with a 14-day free trial and covers product tours, checklists, NPS, micro-surveys, feedback widgets, roadmaps, and changelogs, more breadth than Userflow and Appcues combined, at a fraction of the price.