Feature announcement tools help you communicate new features, improvements, and updates to your users inside your product. Effective announcements drive feature adoption and demonstrate product momentum.
In-app announcements and changelogs combined with product tours. Announce features and immediately guide users through them.
Dedicated announcement and notification platform with in-app widget, push notifications, and changelog.
Announcement flows as part of the Appcues onboarding platform. Good for combining announcements with guided experiences.
Launcher and tooltip-based announcements as part of the Chameleon onboarding platform.
Feature request and changelog tool that lets you announce shipped features to the users who requested them.
Look for modals, banners, slideouts, and changelog widgets. Different updates warrant different formats.
Show announcements only to relevant user segments. Feature updates for admins should not show to regular users.
The best announcement tools let you link directly to the feature or trigger a guided tour after the announcement.
Track which announcements drive actual feature adoption, not just views and clicks.
Use a combination of in-app modals for major features, banners for improvements, and changelog entries for all changes. Target announcements to users who would benefit most from each feature.
Announce significant updates as they ship. Batch smaller improvements into weekly or bi-weekly changelog updates. Avoid announcing more than 1 major feature per week to prevent fatigue.
An integrated platform offers better value if you also need onboarding tools. Dedicated tools offer more announcement-specific features but add another subscription to manage.
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