Best Feature Announcement Tools

Feature announcement tools help you communicate new features, improvements, and updates to your users inside your product. Effective announcements drive feature adoption and demonstrate product momentum.

1

Produktly

Top Pick
4.7/5

In-app announcements and changelogs combined with product tours. Announce features and immediately guide users through them.

Pros

  • Announcements + guided tours in one
  • Targeted by user segment
  • Very affordable

Cons

  • Newer announcement features
  • Less automation than dedicated tools
Pricing: From $19/monthBest for: Teams wanting announcements integrated with onboarding
2

Beamer

4.3/5

Dedicated announcement and notification platform with in-app widget, push notifications, and changelog.

Pros

  • Purpose-built for announcements
  • Multiple channels
  • Good notification widget

Cons

  • $79/month starting
  • Single-purpose tool
  • Limited targeting options
Pricing: From $79/monthBest for: Teams wanting a dedicated, full-featured announcement tool
3

Appcues

4.1/5

Announcement flows as part of the Appcues onboarding platform. Good for combining announcements with guided experiences.

Pros

  • Announcements + flows
  • Good targeting
  • Proven platform

Cons

  • $249/month
  • Announcements are secondary feature
  • Limited announcement formats
Pricing: From $249/monthBest for: Appcues customers wanting to add announcements to their flow
4

Chameleon

4/5

Launcher and tooltip-based announcements as part of the Chameleon onboarding platform.

Pros

  • Launcher widget for announcements
  • Good styling control
  • Micro-surveys for feedback

Cons

  • $279/month
  • Complex setup
  • Not purpose-built for announcements
Pricing: From $279/monthBest for: Chameleon customers wanting announcement capabilities
5

Canny

4.2/5

Feature request and changelog tool that lets you announce shipped features to the users who requested them.

Pros

  • Closes the feedback loop
  • Public changelog
  • Voting integration

Cons

  • $79/month
  • Limited announcement formats
  • More of a feedback tool
Pricing: From $79/monthBest for: Teams wanting to announce features linked to user requests

Choosing Feature Announcement Tools

Announcement Formats

Look for modals, banners, slideouts, and changelog widgets. Different updates warrant different formats.

User Targeting

Show announcements only to relevant user segments. Feature updates for admins should not show to regular users.

Guided Follow-up

The best announcement tools let you link directly to the feature or trigger a guided tour after the announcement.

Analytics

Track which announcements drive actual feature adoption, not just views and clicks.

Frequently Asked Questions

How should I announce new features?

Use a combination of in-app modals for major features, banners for improvements, and changelog entries for all changes. Target announcements to users who would benefit most from each feature.

How often should I announce features?

Announce significant updates as they ship. Batch smaller improvements into weekly or bi-weekly changelog updates. Avoid announcing more than 1 major feature per week to prevent fatigue.

Should I use a dedicated announcement tool or include it in my onboarding platform?

An integrated platform offers better value if you also need onboarding tools. Dedicated tools offer more announcement-specific features but add another subscription to manage.

Try Produktly Free

See why Produktly is the top-rated choice. Start your free trial today.

Start free trial

Related Categories