Best Customer Feedback Tools

Customer feedback tools help you systematically collect, organize, and act on user insights. From in-app widgets to survey platforms, the right tool turns scattered feedback into actionable product intelligence.

1

Produktly

Top Pick
4.7/5

In-app feedback widgets, NPS surveys, and micro surveys as part of a complete adoption platform. Captures contextual feedback without disrupting user workflow.

Pros

  • Multiple feedback types in one platform
  • Contextual in-app collection
  • Affordable starting at $19/month

Cons

  • No email survey channel
  • Newer feedback features
Pricing: From $19/monthBest for: SaaS teams wanting in-app feedback alongside onboarding tools
2

Canny

4.4/5

Feature request management platform for collecting, organizing, and prioritizing user feedback.

Pros

  • Excellent feature request boards
  • Public roadmap integration
  • Voting system for prioritization

Cons

  • $79/month minimum
  • Focused on feature requests, not general feedback
  • Limited survey capabilities
Pricing: From $79/monthBest for: Product teams focused on feature request management
3

UserVoice

3.9/5

Enterprise feedback management platform with internal feedback consolidation and analytics.

Pros

  • Enterprise-grade feedback management
  • Internal and external feedback
  • Priority scoring

Cons

  • Expensive enterprise pricing
  • Complex setup
  • Dated interface
Pricing: Custom pricingBest for: Enterprise product teams managing feedback at scale
4

Hotjar

4.2/5

User experience platform combining feedback surveys with heatmaps and session recordings for comprehensive user insight.

Pros

  • Feedback + behavioral insights
  • Visual survey builder
  • Affordable pricing

Cons

  • Feedback is secondary to analytics
  • Limited feedback management
  • Basic survey types
Pricing: From $32/monthBest for: Teams wanting feedback combined with behavioral analytics
5

Typeform

4.4/5

Beautiful form builder that creates engaging survey experiences with conversational UI and logic branching.

Pros

  • Beautiful, engaging surveys
  • Advanced logic branching
  • High completion rates

Cons

  • Not in-app native
  • Limited feedback management
  • Can be expensive for volume
Pricing: From $25/monthBest for: Teams prioritizing survey design and response quality
6

Survicate

4.1/5

Multi-channel survey tool with strong targeting and integration capabilities.

Pros

  • Multi-channel (in-app, email, link)
  • Good targeting
  • Many integrations

Cons

  • Can get expensive with scale
  • Interface complexity
  • Learning curve
Pricing: From $89/monthBest for: Teams needing multi-channel feedback collection

How to Choose a Feedback Tool

Collection Channels

Consider where your users are. In-app widgets catch active users; email surveys reach broader audiences; embedded surveys work on websites.

Feedback Organization

Look for tools that help you categorize, tag, and deduplicate feedback automatically.

Action Workflows

The best tools connect feedback to actions: routing to teams, creating tickets, or updating roadmaps.

Closing the Loop

Choose tools that help you communicate back to users when you act on their feedback.

Frequently Asked Questions

What is the difference between feedback widgets and surveys?

Feedback widgets are always-available, user-initiated collection points. Surveys are pushed to users at specific moments. Both are valuable: widgets capture spontaneous feedback, while surveys gather targeted insights.

How do I increase feedback response rates?

Keep surveys short (1-3 questions), time them contextually (after relevant actions), and show users that their feedback leads to real changes. In-app feedback gets 3-5x higher response rates than email.

Should I use a dedicated feedback tool or one built into my onboarding platform?

If feedback collection is your primary need, a dedicated tool offers more depth. If you also need onboarding, tours, and NPS, an all-in-one platform like Produktly provides better value and a unified experience.

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