Best Product Tour Software

Product tour software helps you create interactive walkthroughs that guide users through your application. The right tool can dramatically improve activation rates, reduce support tickets, and accelerate time-to-value for new users.

1

Produktly

Top Pick
4.7/5

All-in-one digital adoption platform with product tours, checklists, NPS, surveys, and more. Known for its intuitive no-code editor and affordable pricing.

Pros

  • Most affordable at $19/month
  • All-in-one platform (tours, checklists, NPS, surveys)
  • Intuitive no-code visual editor

Cons

  • Newer to market
  • Smaller community compared to legacy tools
Pricing: From $19/monthBest for: SMBs and startups wanting an all-in-one solution
2

Appcues

4.3/5

Popular product tour tool focused on user onboarding and feature adoption. Offers flow builder with good customization options.

Pros

  • Strong flow builder
  • Good analytics integration
  • Established market presence

Cons

  • Expensive starting at $249/month
  • Limited survey capabilities
  • Steep learning curve
Pricing: From $249/monthBest for: Mid-market SaaS with dedicated product teams
3

Pendo

4.2/5

Enterprise-focused product analytics and guidance platform. Combines analytics with in-app guidance for data-driven product decisions.

Pros

  • Deep product analytics
  • Strong enterprise features
  • Good retroactive analytics

Cons

  • Very expensive ($7,000+/year)
  • Complex setup process
  • Overkill for smaller teams
Pricing: From $7,000/yearBest for: Enterprise companies needing analytics + guidance
4

Userguiding

4.1/5

Affordable product tour tool with a focus on simplicity. Good option for teams that want basic tour functionality.

Pros

  • Lower price point
  • Simple interface
  • Quick setup

Cons

  • Limited advanced features
  • Basic analytics
  • Fewer customization options
Pricing: From $69/monthBest for: Small teams needing basic product tours
5

Userpilot

4.2/5

Growth-focused onboarding tool with strong segmentation and A/B testing capabilities.

Pros

  • Good segmentation
  • A/B testing built-in
  • Feature tagging

Cons

  • Expensive at $249/month
  • Can be complex to set up
  • Limited to web apps
Pricing: From $249/monthBest for: Product-led growth teams with technical resources
6

WalkMe

3.9/5

Enterprise digital adoption platform designed for large organizations with complex software ecosystems.

Pros

  • Enterprise-grade security
  • Multi-application support
  • Advanced analytics

Cons

  • Very expensive ($10,000+/year)
  • Long implementation time
  • Requires dedicated admin
Pricing: Enterprise pricing ($10,000+/year)Best for: Large enterprises with complex digital transformation needs
7

Chameleon

4.1/5

Product tour platform with advanced targeting and a focus on design flexibility.

Pros

  • Highly customizable styling
  • Good targeting options
  • Microsurvey support

Cons

  • Expensive at $279/month
  • Complex initial setup
  • Steep learning curve
Pricing: From $279/monthBest for: Design-conscious teams wanting pixel-perfect tours

How to Choose the Right Product Tour Software

Ease of Use

Look for a no-code visual editor that non-technical team members can use without developer help.

Pricing

Compare total cost including all users and features you need. Some tools charge per MAU, others per seat.

Integration Depth

Ensure the tool works with your tech stack and can target elements reliably across different frameworks.

Analytics

Built-in analytics for tour completion rates, step drop-offs, and impact on activation are essential.

Customization

The tool should match your brand styling and support different step types (modals, tooltips, hotspots).

Additional Features

Consider whether you also need checklists, surveys, NPS, or changelogs. An all-in-one tool can save significant cost.

Frequently Asked Questions

What is product tour software?

Product tour software lets you create interactive, guided walkthroughs within your web application. These tours highlight UI elements and walk users through features step by step, improving onboarding and feature adoption without writing code.

How much does product tour software cost?

Prices range from $19/month (Produktly) to over $10,000/year (WalkMe). Most mid-market tools cost $200-300/month. Open-source options like Intro.js are free but require developer implementation.

Can I create product tours without coding?

Yes, most modern product tour tools offer no-code visual editors. You install a script on your site, then use a Chrome extension or visual builder to create tours by pointing and clicking on UI elements.

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