Best NPS Survey Tools

Net Promoter Score (NPS) tools help you measure customer loyalty and satisfaction systematically. The best NPS tools make it easy to collect scores, analyze trends, and take action on feedback.

1

Produktly

Top Pick
4.7/5

In-app NPS surveys as part of a complete digital adoption platform. Includes automated follow-ups and segment-level analysis.

Pros

  • In-app NPS with no extra cost
  • Part of complete adoption platform
  • Automated detractor follow-up

Cons

  • Newer NPS offering
  • Less specialized than NPS-only tools
Pricing: Included in all plans from $19/monthBest for: Teams wanting NPS alongside onboarding tools
2

Delighted

4.5/5

Dedicated NPS platform by Qualtrics with multi-channel survey delivery and clean analytics.

Pros

  • Beautiful survey design
  • Multi-channel (email, web, SMS)
  • Qualtrics integration

Cons

  • $224/month for paid plans
  • NPS-only focus
  • Limited in-app capabilities
Pricing: Free plan available, paid from $224/monthBest for: Companies wanting dedicated NPS with multi-channel reach
3

Hotjar

4.2/5

User insight tool with surveys, heatmaps, and session recordings. NPS surveys are one of many feedback tools.

Pros

  • NPS + heatmaps + recordings
  • Affordable pricing
  • Easy implementation

Cons

  • NPS is not the primary focus
  • Limited NPS analytics
  • No automated follow-ups
Pricing: From $32/monthBest for: Teams wanting NPS alongside qualitative research tools
4

AskNicely

4.3/5

Customer experience platform centered on NPS with strong workflow automation for follow-ups.

Pros

  • Automated response workflows
  • Real-time NPS dashboards
  • CRM integrations

Cons

  • Premium pricing
  • Focused solely on NPS/CX
  • Better for B2B than B2C
Pricing: Custom pricingBest for: Customer success teams in B2B companies
5

SatisMeter

4.1/5

Lightweight in-app NPS tool with automatic scheduling and segment analysis.

Pros

  • Simple setup
  • Good in-app surveys
  • Affordable

Cons

  • Limited survey types beyond NPS
  • Basic analytics
  • Smaller feature set
Pricing: From $49/monthBest for: Small SaaS teams wanting simple in-app NPS
6

Wootric (InMoment)

4/5

Enterprise customer experience platform with NPS, CSAT, and CES measurement capabilities.

Pros

  • Multi-metric support (NPS + CSAT + CES)
  • AI-powered analytics
  • Enterprise integrations

Cons

  • Enterprise pricing
  • Complex setup
  • Overkill for smaller companies
Pricing: Custom pricingBest for: Enterprise companies with comprehensive CX programs

Choosing the Right NPS Tool

Survey Channel

Decide if you need in-app, email, SMS, or multi-channel NPS. In-app gets higher response rates; email reaches inactive users.

Follow-up Automation

The best NPS tools automate different actions for promoters, passives, and detractors.

Integration with Your Stack

NPS data is most valuable when connected to your CRM, helpdesk, and analytics tools.

Bundled vs Standalone

Consider whether a standalone NPS tool or one bundled with other adoption tools gives you better value.

Frequently Asked Questions

What is a good NPS score?

NPS scores range from -100 to +100. A score above 0 is considered good, above 30 is great, and above 70 is world-class. Average NPS varies significantly by industry.

How often should I send NPS surveys?

For in-app NPS, survey each user no more than once per quarter. Relationship NPS can be sent quarterly or semi-annually. Transactional NPS can be sent after each major interaction.

In-app NPS vs email NPS: which is better?

In-app NPS typically gets 3-5x higher response rates and captures feedback from active users. Email NPS reaches inactive users but has lower response rates. The best approach combines both channels.

Try Produktly Free

See why Produktly is the top-rated choice. Start your free trial today.

Start free trial

Related Categories