OnboardingOnboarding

Self-Serve Onboarding Flow

A fully automated onboarding flow designed for products with a self-serve model where human intervention is not scalable. This template combines in-app tours, tooltips, checklists, emails, and knowledge base links into a single automated journey that adapts based on user behavior.

When to Use This Template

Use this as your default onboarding flow for self-serve products where the average revenue per user does not justify one-on-one onboarding calls. It scales to thousands of simultaneous users without any manual effort.

Template Breakdown

1

Auto-trigger the welcome experience

On first login, automatically launch a brief welcome modal followed by a 3-step tour. No human needs to initiate this โ€” it fires based on the "first login" event.

2

Surface the smart checklist

Display a checklist that adapts based on the user's plan, role, and stated goals (captured during sign-up). The checklist content is dynamically assembled from a library of tasks.

3

Deploy contextual tooltips

As the user navigates, show first-time tooltips on key UI elements they have not interacted with yet. Automatically suppress tooltips on elements the user has already clicked or hovered.

4

Send behavior-triggered emails

Set up email sequences triggered by specific actions (or inaction): a welcome email at sign-up, a nudge email if no login after 24 hours, a tips email after the first core action, and a win-back email if inactive for 7 days.

5

Offer self-help resources

Embed links to knowledge base articles, video tutorials, and community forums at every step. Surface the most relevant resource based on where the user is in the onboarding journey.

6

Escalation path for stuck users

If the user triggers a help request, fails the same action 3 times, or explicitly asks for assistance, automatically offer a live chat connection or a calendar link for a short call.

Best Practices

  • Build the entire flow as event-driven so it adapts in real time to each user's behavior.
  • Monitor the funnel at every step to identify where users drop off and prioritize those points for improvement.
  • Include a "Start over" or "Replay tour" option for users who skipped the initial onboarding and regret it later.
  • A/B test different onboarding paths (tour-first vs. checklist-first) to determine which drives higher activation.
  • Set up alerts for users who fail the same step repeatedly so the support team can intervene proactively.

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