OnboardingOnboarding

SaaS User Onboarding Flow

A comprehensive, multi-touchpoint onboarding flow that combines a welcome tour, a setup checklist, contextual tooltips, and email sequences into a unified experience. This template orchestrates all onboarding elements so they feel cohesive rather than fragmented.

When to Use This Template

Deploy this as your primary onboarding framework for all new SaaS users. It begins at the moment of sign-up and runs for the first 14 days, gradually reducing in intensity as the user becomes self-sufficient.

Template Breakdown

1

Day 1: Welcome tour and first action

Trigger a 4-step welcome tour on first login, then surface a setup checklist. The goal is to get the user to complete one meaningful action (create their first item) within the first session.

2

Day 1-3: Setup checklist completion

Keep the checklist visible and send a follow-up email at 24 hours if the user has not completed it. Each checklist item links directly to the relevant page to minimize friction.

3

Day 3-5: Feature discovery tooltips

As the user navigates naturally, show contextual tooltips highlighting features they have not yet used. Limit to one tooltip per session to avoid interruption fatigue.

4

Day 7: Progress check-in email

Send an automated email summarizing what the user has accomplished, what remains, and a personalized recommendation for the next feature to try based on their usage patterns.

5

Day 10: Post-onboarding NPS survey

Deploy a brief NPS survey to measure onboarding satisfaction and identify users who may need additional support before the critical day-14 retention window.

6

Day 14: Graduation message

Show a congratulatory in-app message that marks the end of the formal onboarding period, summarizes key features, and invites the user to explore advanced capabilities or join the community.

Best Practices

  • Map each onboarding step to a specific activation metric so you can measure the impact of every touchpoint.
  • Use progressive disclosure โ€” do not show advanced features until the user has mastered the basics.
  • Personalize the onboarding flow based on the user's role, use case, or plan tier to increase relevance.
  • Set up a control group that receives no onboarding to measure the true impact of your flow on retention.
  • Review and update the onboarding flow quarterly based on NPS feedback and activation data.

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