The classic Net Promoter Score survey that asks users to rate how likely they are to recommend your product on a 0-10 scale, followed by an open-ended question to understand the reasoning behind their score. This is the gold standard for measuring customer loyalty.
Deploy this survey to active users who have been using the product for at least 30 days. Avoid showing it during critical workflows or to users who responded within the last 90 days. A quarterly cadence works well for most products.
Show a clean, unobtrusive widget (bottom-right or center modal) asking "How likely are you to recommend [Product] to a friend or colleague?" with a 0-10 scale.
When the user clicks a number, record it immediately and transition to the follow-up question. Use color coding (red for 0-6, yellow for 7-8, green for 9-10) to acknowledge the response.
Show a text area with a contextual prompt: for detractors, "What could we improve?"; for passives, "What would make you rate us higher?"; for promoters, "What do you love most?"
Display a brief thank-you message personalized to the score range. For promoters, offer a link to leave a public review. For detractors, offer a link to contact support.
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