Slack and Discord get you the alert; Zapier gets you the workflow. The Produktly Zapier integration turns every selected in-app event into a webhook that any Zap can listen to. From there, Zapier handles the destination: HubSpot, Salesforce, Pipedrive, Notion, Airtable, Google Sheets, Linear, Jira, Mailchimp, Customer.io, Mixpanel — every major SaaS app.
What the Produktly + Zapier integration does
The Zapier integration adds these capabilities to your Produktly account.
Use any Produktly event as a Zap trigger
Available events: feedback responses, NPS responses (created and updated), roadmap feature requests, checklist step completions, checklist finishes, tour starts, tour continues, tour steps, tour finishes, smart tip availability and opens, and changelog post views.
Reach 6,000+ destination apps
Zapier handles the destination. The Produktly side is the Catch Hook trigger; everything you can do with Zapier downstream applies.
Multi-step Zaps for richer workflows
Use Zapier filters, paths, formatter, and webhook steps to branch by NPS score, format dates, look up users in your CRM before logging the response — all without writing code.
Per-event-set routing
Add multiple Zapier integrations in Produktly, each with its own Zap webhook URL and its own selected events. Cleanly separates concerns: one Zap for NPS to HubSpot, another for feature requests to Linear, etc.
How the Zapier integration works
Produktly's Zapier integration is webhook-based. You give Produktly a Catch Hook webhook URL from a Zap, choose which events should fire, and the matching Produktly events stream into your Zap.
Create a new Zap in Zapier and choose Webhooks by Zapier → Catch Hook as the trigger.
Copy the unique webhook URL Zapier generates.
Add a Zapier integration in Produktly, paste the URL, choose which events should fire, and activate.
Trigger a real event in your product (e.g., submit feedback). It will appear in Zapier as sample data.
Add the destination step in Zapier and turn the Zap on.
How to set up the Zapier integration with Produktly
Setup typically takes about five minutes. You'll need a Produktly account and a Zapier account.
Create a new Zap in Zapier
In Zapier, click Create Zap. For the trigger, choose "Webhooks by Zapier" → event "Catch Hook." Zapier generates a unique webhook URL for this Zap — copy it.
Add the Zapier integration in Produktly
In your Produktly dashboard, go to Integrations and click the Zapier tile. Paste the Zapier webhook URL into the "Zapier Webhook URL" field and give the integration a clear name (e.g., "Zapier - feedback to HubSpot").
Choose which events should fire
Tick "All events" or pick specific event types. Only selected events will be forwarded to Zapier.
Activate the integration
Click Activate. From this point on, every matching event is delivered to Zapier.
Capture a real event in Zapier
Back in Zapier, trigger the Catch Hook by performing the matching action in your product (submit a feedback message, answer an NPS, etc.). The payload appears as sample data in Zapier's trigger step.
Add and configure the destination step
Add a second step in your Zap. Choose the destination app (HubSpot, Google Sheets, Linear, Mailchimp, etc.), map Produktly fields to the destination's fields, test, and turn the Zap on.
Data sent to Zapier
Zapier receives the full Produktly event payload. Common fields include:
- Event type (e.g., feedback_response_created, nps_response_created, feature_request_created, checklist_finished, tour_finish)
- Widget metadata (widget id, name, and type)
- User identifier, email, and any custom user properties you forwarded with identifyUser
- Response content (message, score, comment, vote, step name)
- Page URL, referrer, timestamp
- Browser, OS, device, screen resolution
Common use cases for the Zapier integration
Real-world ways customers use the Produktly + Zapier integration in production.
Sync feedback to your CRM as contact notes
Every in-app feedback message becomes a note on the corresponding HubSpot or Salesforce contact with the page URL and timestamp. Your sales team sees a fuller picture of every account.
Log NPS scores to a Google Sheet for monthly reporting
Append a row per NPS response: score, comment, user email, date. Share the sheet with leadership for monthly retention reviews.
Create a Linear ticket from every bug-shaped feedback
Filter feedback messages containing words like 'bug,' 'broken,' or 'error' and create a Linear issue with the user's message, page URL, and browser details prefilled.
Re-engage users who started but didn't finish a checklist
Trigger on checklist_step_completed but not checklist_finished. After a delay, enroll the user in a Mailchimp sequence that nudges them through the next step.
Frequently asked questions about the Produktly + Zapier integration
Questions teams ask before connecting Zapier with Produktly.
Do I need a paid Zapier plan?
Zapier's free plan handles single-step Zaps for a limited monthly task allowance. For multi-step Zaps, filters, and higher task limits, you'll need a paid Zapier plan. There is no extra cost on the Produktly side.
Which Produktly events can trigger Zaps?
Feedback responses, NPS responses (created and updated), roadmap feature requests, checklist step completions, checklist finishes, tour starts, tour continues, tour steps, tour finishes, smart tip availability and opens, and changelog post views.
Can I filter which events trigger the Zap?
Two ways. First, the Produktly Zapier integration only forwards events you tick. Second, add a Zapier filter step to branch on the payload fields (NPS score, message contents, user properties, etc.).
Can I use multiple Zaps with one Produktly account?
Yes. Add multiple Zapier integrations in Produktly, each with its own webhook URL from a separate Zap and its own event selection.
What about Make (formerly Integromat) or n8n?
Use Produktly's custom webhook integration for those. Any HTTPS endpoint that accepts a JSON POST works — see the Webhooks integration.
Is Zapier on every Produktly plan?
Yes. The Zapier integration is included on every paid Produktly plan and in the 14-day free trial.
Ready to connect Produktly with Zapier?
Every paid Produktly plan includes the Zapier integration. Start a 14-day free trial and set it up in five minutes.
Produktly features that work with the Zapier integration
Other Produktly integrations
Pabbly Connect
Send Produktly events to Pabbly Connect to automate workflows across 1,000+ apps. Flat-fee alternative to Zapier.
Webhooks
Send Produktly events to any HTTPS endpoint you control. Use webhooks to integrate with internal services, n8n, Make, or tools we don't list natively.
HubSpot
Sync Produktly events and contact properties into HubSpot. NPS, feedback, onboarding progress, and product engagement become CRM signals.
Slack
Send Produktly feedback, NPS responses, and roadmap feature requests to a Slack channel via an incoming webhook.