How to Track Onboarding Metrics
Tracking the right onboarding metrics is essential for continuous improvement. But with so many possible metrics, knowing which ones actually matter can be challenging. This guide covers the essential onboarding KPIs and how to use them.
Track tour and checklist completion rates
Measure what percentage of users complete each onboarding element. Break down by step to find exactly where users drop off.
Monitor time-to-first-value
Measure the time from signup to the first meaningful product outcome. This is your primary speed metric for onboarding effectiveness.
Measure activation rate by cohort
Track what percentage of each signup cohort reaches your defined activation event. Cohort analysis reveals whether your onboarding is improving over time.
Track early retention (Day 1, 7, 30)
Measure return rates at key intervals. Good onboarding should show improving early retention rates across successive cohorts.
Monitor support tickets during onboarding
Track tickets filed by users in their first 7 days. Declining onboarding tickets indicate your in-app guidance is working.
Calculate onboarding ROI
Compare activation and retention rates before and after onboarding improvements. Quantify the revenue impact of better onboarding.
Pro Tips
- Create a single dashboard that shows all key onboarding metrics at a glance.
- Set weekly review meetings to discuss onboarding metric trends with the team.
- Segment metrics by acquisition channel and user persona for deeper insights.
- Set specific improvement targets for each metric and track progress monthly.
Conclusion
Onboarding metrics tell the story of how well you are converting signups into successful users. Track them consistently, review them regularly, and use them to prioritize your onboarding optimization efforts. The metrics will show you exactly where to focus.
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