How to Set Up User Analytics Tracking
Analytics tracking is the foundation of data-driven onboarding. Without proper instrumentation, you are guessing about what works and what does not. This guide covers setting up tracking that actually informs decisions.
Define your tracking plan
List every user action worth tracking: signups, feature usage, onboarding steps completed, and conversion events. Start with 20-30 core events.
Implement event tracking
Add event tracking code for each defined action. Include relevant properties like user role, plan type, and session context.
Set up user identification
Connect anonymous pre-signup activity to identified post-signup users. This gives you the complete picture from first visit to conversion.
Track onboarding-specific events
Instrument every tour step view, checklist item completion, tooltip interaction, and NPS response. These are your onboarding optimization data.
Build key dashboards
Create dashboards for onboarding funnel, feature adoption, retention cohorts, and NPS trends. Make these accessible to the entire product team.
Validate data quality
Verify events fire correctly across all platforms and user types. Bad data leads to worse decisions than no data.
Pro Tips
- Document every tracked event in a central tracking plan spreadsheet.
- Use consistent naming conventions across all events for easier analysis.
- Track both the action and the context so you can segment analysis later.
- Review your tracking plan quarterly and remove events nobody uses.
Conclusion
Good analytics tracking is an investment that pays dividends across every aspect of your product. Set it up correctly once, maintain it as your product evolves, and it will become the foundation for every onboarding and growth decision you make.
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