How to Create Targeted Announcements
Targeted announcements deliver relevant messages to specific user segments instead of broadcasting to everyone. This precision increases engagement, reduces message fatigue, and makes every announcement feel personally relevant.
Define your announcement goal
Every announcement should drive a specific action: try a feature, read a changelog, join a webinar, or upgrade a plan. Clear goals enable clear messaging.
Identify the target audience
Determine which users would benefit from or need this announcement. Feature updates go to feature users; pricing changes go to account owners.
Choose the right format
Use modals for critical announcements, banners for informational ones, and tooltips for contextual feature tips. Match format to urgency and content length.
Write benefit-focused copy
Lead with what the user gains, not what you built. Include a clear CTA that makes the next step obvious and easy.
Set display and dismissal rules
Show announcements once per user, with a clear dismiss option. Allow re-access through a changelog or "What is new" section.
Measure announcement effectiveness
Track view rates, CTA click rates, and downstream action completion. Compare engagement across different user segments to optimize targeting.
Pro Tips
- Schedule announcements for peak usage hours, not deployment time.
- Include visuals: screenshots or GIFs increase announcement engagement by 40%.
- Create urgency for time-sensitive announcements with countdown elements.
- Build an announcement calendar to coordinate messaging across the product team.
Conclusion
Targeted announcements are the most respectful and effective way to keep users informed. By matching the right message to the right audience with the right format, you maximize engagement while maintaining user trust in your communication.
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