How to Create Interactive Product Demos
Interactive demos let prospects experience your product value without signing up. They reduce the friction in your sales funnel and qualify leads by engagement level. Here is how to create demos that convert.
Identify your demo use case
Decide whether the demo is for marketing landing pages, sales calls, or self-service exploration. Each context requires different depth and pacing.
Select the core workflow
Choose the single workflow that best demonstrates your product value. The demo should show the "aha moment" in under 3 minutes.
Build the guided experience
Create a product tour that walks users through the workflow with sample data. Highlight the most impressive outcomes at each step.
Add sample data
Populate the demo with realistic data so users can see the product in action. Empty states tell prospects nothing about your product value.
Include clear CTAs
End the demo with a clear next step: sign up for a trial, book a sales call, or start a guided onboarding. Make the transition seamless.
Track demo engagement
Measure demo completion rates, drop-off points, and conversion to signup. Use this data to optimize both the demo and your product messaging.
Pro Tips
- Keep demos under 5 minutes; attention spans are shorter than you think.
- Create different demo paths for different buyer personas.
- Allow prospects to deviate from the guided path and explore freely.
- Gate the demo behind an email capture to generate qualified leads.
Conclusion
Interactive demos are one of the highest-converting marketing assets available to product-led companies. They remove the biggest objection in the buyer journey by letting prospects experience value firsthand.
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