Changelogs for Sales Teams
Sales teams need to move prospects from interest to closed deal as efficiently as possible. In product-led growth motions, much of the selling happens inside the product itself. Digital adoption tools help sales teams ensure trial users experience the product's value, equip them with engagement data for outreach, and create guided demo experiences that showcase capabilities without custom engineering work.
Challenges Sales Teams Face
Trial users go dark because they get stuck during setup and never experience the product's core value
No visibility into which features a prospect has tried or where they got stuck during the trial
Creating tailored demo environments for different verticals or use cases requires engineering help
Prospects evaluate the product asynchronously and there is no way to guide them when sales is not present
Goals Produktly Helps Achieve
Ensure every trial user reaches the product's value moment during the evaluation period
Gain visibility into prospect engagement to prioritize outreach and personalize conversations
Deliver compelling product demos and guided experiences without depending on engineering
Shorten sales cycles by letting the product sell itself through guided self-service experiences
How Changelogs Empowers Sales Teams
Guide trial users to value automatically
- Set up onboarding checklists that walk trial users through the setup and key features so they experience the product's value even without a sales call.
Prioritize outreach with engagement data
- See which prospects completed the onboarding tour, which got stuck, and which features they explored, so you can focus outreach on the warmest leads with the most relevant talking points.
Create guided demo experiences without engineering
- Build product tours that showcase specific capabilities for different buyer personas or verticals, giving prospects a curated self-serve demo experience.
Collect buying intent signals with micro-surveys
- Ask trial users about their team size, use case, and timeline through targeted micro-surveys to qualify leads and route high-intent prospects to the right sales rep.
Reinforce value with changelogs and announcements
- Keep prospects informed about new features and improvements during their evaluation period, reinforcing that the product is actively developing the capabilities they care about.
A Day with Produktly as a Sales Representative
A sales representative starts the day by checking which trial accounts completed the onboarding checklist overnight. They prioritize a call with a prospect who finished setup and explored the integrations page, preparing talking points around the specific features the prospect engaged with. Before a demo call with a different prospect, they activate a tailored product tour that highlights the features most relevant to that prospect's industry.
Frequently Asked Questions
How does Produktly help with product-led sales motions?
In a product-led sales motion, the product is the primary sales tool. Produktly ensures trial users get a guided experience that surfaces key value propositions, collects qualification data through in-app surveys, and provides sales teams with engagement analytics to identify and prioritize the most promising accounts.
Can I create different guided experiences for different prospect segments?
Yes. You can build persona-specific or vertical-specific product tours and target them based on user attributes, UTM parameters, or segment membership. A fintech prospect and a healthcare prospect can each see a tour that highlights the features and workflows most relevant to their industry.
Does Produktly integrate with CRM systems?
Produktly's event data and user attributes can be connected to your existing tools. Tour completions, survey responses, and engagement metrics can inform your CRM records, giving sales teams a fuller picture of prospect activity without switching between tools.
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