OnboardingOnboarding

Marketplace Seller Onboarding

A seller-specific onboarding flow for marketplace platforms that guides new sellers through store creation, product listing, pricing, shipping configuration, and payout setup. The goal is to get the seller to publish their first listing as quickly as possible.

When to Use This Template

Trigger this flow when a new seller account is approved or when a user switches from buyer to seller mode for the first time. The flow should be prominent and persistent until the first listing is live.

Template Breakdown

1

Set up the seller profile

Guide the seller to create their store name, description, logo, and cover image. Explain that a complete profile increases buyer trust and drives more sales.

2

Configure payment and payout

Walk the seller through connecting their bank account or payment provider. Explain payout schedules, fees, and tax requirements. Offer a test payout if available.

3

Create the first listing

Open the product creation form and guide the seller through each field — title, description, photos, pricing, inventory, and shipping options. Pre-fill with example data they can customize.

4

Set shipping and return policies

Present the shipping and return policy options, explain what buyers expect, and recommend settings based on the seller's product category and location.

5

Preview and publish

Show a full preview of the listing as buyers will see it. Highlight any warnings (missing photos, incomplete description) and prompt the seller to publish when satisfied.

6

Celebrate the first listing

Congratulate the seller on going live, explain how the algorithm surfaces new listings, and provide tips for getting their first sale — such as sharing on social media or running a promotion.

Best Practices

  • Show examples of top-performing listings in the seller's category to set quality expectations.
  • Offer a guided photo tool or tips for product photography to help sellers create professional listings.
  • Track time-to-first-listing as the primary activation metric for seller onboarding.
  • Provide a seller success guide or video library alongside the in-app flow for self-directed learners.

Use This Template

Sign up for Produktly and use this template to get started in minutes.

Start free trial

Related Templates