Smart Tips for Self-Service Support
Deflect support tickets by providing instant, contextual help directly inside your application. Empower users to solve common problems on their own with guided walkthroughs and smart tips that appear exactly where and when they are needed.
The Challenge
Support teams are overwhelmed by repetitive how-to questions that could be answered with better in-app guidance. Every ticket costs money, takes time, and frustrates both the customer waiting for help and the agent answering the same question for the hundredth time.
The Transformation
Before
Users hit a confusing screen, can't find the answer in your documentation, and submit a support ticket. The agent responds hours or days later with a link to a help article the user already tried.
After
Users see a helpful tooltip or guided walkthrough exactly where they get stuck, resolve the issue in seconds, and never need to open a ticket. Support teams focus on complex, high-value conversations instead.
How to Implement Smart Tips for Self-Service Support
Analyze top support ticket categories
Review your support data to identify the most common questions and group them by the product area where they originate.
Create contextual help for each pain point
Build tooltips, smart tips, and short walkthroughs that address each common question right where users get stuck.
Deploy proactive guidance at friction points
Place help resources at the exact screens and workflows where users typically open support tickets.
Add a searchable knowledge layer
Let users trigger help guides from anywhere in the app so they can find answers without leaving their workflow.
Measure ticket deflection and iterate
Track whether in-app guidance reduces ticket volume for targeted categories and continuously expand coverage.
Key Metrics to Measure
Support ticket volume reduction (%)
Self-service resolution rate
Average first response time
Cost per support interaction
Frequently Asked Questions
Which support tickets should I target first?
Start with the highest-volume, lowest-complexity tickets. These are the ones most easily replaced by in-app guidance and will show the fastest ROI in terms of ticket deflection.
Will this replace my existing help documentation?
No, it complements it. In-app guidance intercepts users at the point of confusion, while your help center remains available for deeper topics. Many teams link from in-app tips to detailed documentation for users who want more information.
How do I measure whether in-app guidance is actually deflecting tickets?
Compare ticket volume for targeted categories before and after deploying guidance. You can also track how many users interact with in-app help content and correlate this with changes in ticket submission rates.
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Announcements
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Checklists
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Feedback Widgets
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Tool Tips
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Roadmaps
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NPS Widgets
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Micro Surveys
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Changelogs
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Compliance Training
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User Activation
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Upselling & Cross-selling
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