Customer Success Managers are responsible for driving retention, expansion, and overall account health. They need scalable ways to onboard new accounts, proactively surface underused features, and intervene before dissatisfaction leads to churn. Digital adoption tools let them deliver personalized guidance at scale without being bottlenecked by one-on-one calls.
Spending too much time on repetitive onboarding calls that cover the same walkthrough every time
Accounts churning because they never discovered features that would have solved their core pain
Difficulty identifying at-risk accounts before it is too late to intervene
No systematic way to scale success playbooks across a growing book of business
Reduce time-to-value for new accounts by automating the initial onboarding experience
Proactively drive feature adoption to increase product stickiness and expansion revenue
Identify friction and dissatisfaction early through in-app sentiment signals
Scale high-touch success playbooks without proportionally growing the team
Automate repetitive onboarding walkthroughs
Proactively surface underused features
Detect dissatisfaction with NPS and micro-surveys
Communicate product improvements to retain accounts
Track account health through engagement data
A Customer Success Manager begins the day by checking which newly onboarded accounts have completed the setup checklist and which are stuck. They send a personalized message to stalled accounts and review NPS responses flagged as detractors. After lunch they update the onboarding tour to include a step for a feature that was shipped last week, knowing it will automatically reach every future account without scheduling another training session.
Produktly gives CSMs multiple early-warning signals: NPS scores collected in-app, micro-survey responses on specific features, and engagement data showing which accounts are not completing key workflows. Combined with proactive tours that re-engage underactive users, CSMs can intervene before dissatisfaction becomes a cancellation request.
Absolutely. You can build separate tour and checklist sequences for each plan tier, persona, or use case, then target them using user attributes or segments. Enterprise accounts might see a comprehensive multi-step checklist, while self-serve users get a streamlined quick-start tour.
They complement each other well. You can use tours and checklists to handle the mechanical setup steps and basic feature education, then reserve live calls for strategic alignment and complex configuration. Many CSMs also embed tours as follow-up resources after a call so users can revisit the steps independently.
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