Roadmaps for Community Managers
Community Managers build and nurture the relationship between a product and its user community. They manage feedback channels, facilitate communication, and advocate for users internally. Digital adoption tools help them create transparent communication channels within the product, collect and organize user feedback systematically, and keep the community informed about product development in a way that builds trust and engagement.
Challenges Community Managers Face
User feedback is scattered across forums, social media, support tickets, and email, making it hard to aggregate and act on
Product updates are communicated through blog posts and social media that only reach a fraction of the user base
Users feel their feedback disappears into a void because there is no visible connection between what they suggest and what gets built
Building community engagement inside the product is difficult without engineering resources
Goals Produktly Helps Achieve
Create a centralized, in-product channel for collecting and responding to user feedback
Ensure every user sees product updates and improvements, not just those who follow external channels
Build trust by transparently connecting user feedback to the product roadmap and development progress
Foster a sense of community and belonging within the product experience itself
How Roadmaps Empowers Community Managers
Centralize feedback collection in-product
- Use feedback widgets to give users a consistent, always-available channel to share suggestions and report issues without leaving the product.
Reach every user with product updates
- Deploy in-app announcements and changelogs that are seen by active users at the moment of engagement, achieving far higher reach than blog posts or email newsletters.
Connect feedback to roadmap transparently
- Maintain a public roadmap that shows requested features, planned work, and completed items, creating a visible loop between community input and product output.
Collect structured sentiment data with NPS and surveys
- Run NPS and micro-surveys to quantify community sentiment over time, providing concrete data to share with the product team alongside qualitative feedback.
Celebrate product milestones with announcements
- Use announcements to highlight community-requested features when they ship, reinforcing that user feedback directly influences the product and rewarding engaged community members.
A Day with Produktly as a Community Manager
A Community Manager starts the day reviewing feedback submitted through the in-app widget, tagging and categorizing submissions for the product team's weekly review. They notice a cluster of requests around a specific workflow and add it to the public roadmap as an under consideration item. After the product team ships a community-requested feature, they draft an in-app announcement that credits the community feedback and explains the improvement, closing the loop publicly.
Frequently Asked Questions
How does Produktly help Community Managers organize user feedback?
The feedback widget provides a structured collection point inside the product. Submissions are centralized in the dashboard where they can be reviewed, categorized, and connected to roadmap items. This eliminates the need to manually aggregate feedback from multiple external channels.
Can a public roadmap really improve community trust?
Yes. A public roadmap shows users that their feedback is heard and that there is a transparent process for prioritizing it. When community members can see a requested feature move from planned to in progress to shipped, it builds genuine trust that their input matters and reduces frustration about perceived lack of responsiveness.
How do in-app announcements compare to community newsletters for reaching users?
In-app announcements typically achieve significantly higher view rates than email newsletters because they appear while users are actively engaged with the product. They are ideal for feature announcements, tips, and updates. Newsletters still have a role for longer-form content and re-engagement, but for ensuring maximum reach on product updates, in-app is more effective.
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Start free trialOther Features for Community Managers
Product Tours
Product Tours for Community Managers
Announcements
Announcements for Community Managers
Checklists
Checklists for Community Managers
Feedback Widgets
Feedback Widgets for Community Managers
Smart Tips
Smart Tips for Community Managers
Tool Tips
Tool Tips for Community Managers
NPS Widgets
NPS Widgets for Community Managers
Micro Surveys
Micro Surveys for Community Managers
Changelogs
Changelogs for Community Managers
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