Roadmaps for Product Managers
Product Managers own the strategy, roadmap, and execution of digital products. They constantly balance user needs with business goals and rely on digital adoption tools to drive feature discovery, reduce time-to-value, and gather in-app feedback that informs the next iteration of the product.
Challenges Product Managers Face
Low adoption rates for newly shipped features despite significant engineering investment
Lack of qualitative in-app feedback to validate whether a feature solves the intended problem
Difficulty communicating roadmap progress and upcoming changes to users and internal stakeholders
No reliable way to measure how effectively users complete key workflows end-to-end
Goals Produktly Helps Achieve
Increase feature adoption and reduce the gap between shipping and meaningful usage
Collect continuous, contextual user feedback without disrupting the product experience
Align cross-functional teams around a transparent, living product roadmap
Reduce churn by ensuring users realize value from the product quickly
How Roadmaps Empowers Product Managers
Launch features with built-in adoption
- Attach interactive product tours to every release so users discover and understand new capabilities the moment they land, eliminating the hope-they-find-it gap.
Validate decisions with in-app feedback
- Deploy micro-surveys and feedback widgets at the exact moment of interaction to capture high-signal qualitative data that shapes your next sprint.
Keep stakeholders aligned with a public roadmap
- Share a live roadmap with users and internal teams so everyone can see what is planned, in progress, and recently shipped.
Measure activation with precision
- Track checklist completion and tour engagement to understand exactly where users drop off in critical workflows and iterate accordingly.
Announce changes without engineering effort
- Push in-app announcements and changelogs to targeted segments so users stay informed about improvements relevant to them.
A Day with Produktly as a Product Manager
A Product Manager starts the morning reviewing tour and checklist analytics to see how yesterday's release is being adopted. During standup they share real completion-rate data instead of anecdotes. In the afternoon they draft a micro-survey targeting users who abandoned a new workflow, then update the public roadmap to reflect a reprioritized item based on the feedback collected this week.
Frequently Asked Questions
How can Product Managers measure whether a product tour actually drives feature adoption?
Produktly provides step-level analytics for every tour, showing completion rates, drop-off points, and time spent on each step. You can compare feature usage metrics before and after launching a tour to quantify the adoption lift, and segment the data by user cohort or plan tier.
Can I target tours to specific user segments or account types?
Yes. You can define segments based on user properties, plan type, sign-up date, or custom attributes passed through the SDK. This lets you show different onboarding paths to trial users versus enterprise accounts, or surface feature tours only to users who have not yet activated a capability.
Do I need engineering resources to create and update product tours?
No. Produktly includes a no-code visual builder and a Chrome extension that lets you point-and-click to select elements on your live product. Product Managers can create, edit, and publish tours independently, freeing up engineering time for core product work.
Start Using Roadmaps Today
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Start free trialOther Features for Product Managers
Product Tours
Product Tours for Product Managers
Announcements
Announcements for Product Managers
Checklists
Checklists for Product Managers
Feedback Widgets
Feedback Widgets for Product Managers
Smart Tips
Smart Tips for Product Managers
Tool Tips
Tool Tips for Product Managers
NPS Widgets
NPS Widgets for Product Managers
Micro Surveys
Micro Surveys for Product Managers
Changelogs
Changelogs for Product Managers
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