Micro Surveys for Multi-Product Onboarding

Micro Surveys for Multi-Product Onboarding

Coordinate onboarding across a suite of interconnected products or modules. Help users understand how different parts of your platform work together and guide them to adopt the right products for their needs.

The Challenge

Companies with multiple products or modules struggle to onboard users effectively because each product has its own learning curve. Users get overwhelmed by the breadth of the suite, adopt only one product, and never realize the value of the ecosystem.

The Transformation

Before

Users adopt one product from the suite and never explore the rest. The full value of the interconnected ecosystem goes unrealized, and accounts underperform because they treat a platform as a point solution.

After

Users are guided to the right starting product, master it through focused onboarding, and are then introduced to complementary products at the right moments. Multi-product adoption grows organically as users discover cross-product value.

How to Implement Micro Surveys for Multi-Product Onboarding

1

Assess the user's needs and recommend a starting point

Ask new users about their goals and recommend which product or module to start with, rather than presenting the entire suite at once.

2

Onboard one product at a time

Focus the initial onboarding on the primary product the user needs, then gradually introduce complementary products as the user becomes established.

3

Highlight cross-product connections

When a user completes a workflow in one product, show how data flows to or from related products and the value of connecting them.

4

Create cross-product walkthroughs

Build tours that span multiple products to demonstrate end-to-end workflows that leverage the full suite.

5

Track multi-product adoption metrics

Monitor how many products each user adopts over time and identify opportunities to introduce new products based on usage patterns.

Produktly Micro Surveys for Multi-Product Onboarding

Key Metrics to Measure

Number of products adopted per account

Time between first and second product adoption

Cross-product workflow completion rate

Suite-wide engagement score

Frequently Asked Questions

How do I avoid overwhelming users with too many products?

Never present the full product suite at once. Start users with the single product most relevant to their stated goals, and introduce additional products only when the user has demonstrated proficiency with their current product.

How do I demonstrate cross-product value?

Create moments of connection where completing an action in one product naturally leads to a preview of what's possible in another. For example, after creating a report in the analytics product, show how it can be shared via the collaboration product.

Can different users in the same account see different product onboarding?

Yes. Segment by user role within the account so each person sees onboarding for the products relevant to their job function, even if the account has access to the full suite.