A conversion-focused tour that highlights the premium features a free or lower-tier user is missing. Rather than a hard sell, this template takes a value-first approach by demonstrating how upgrading solves specific pain points the user has already encountered.
Trigger this tour when a free-tier user hits a usage limit, tries to access a premium feature, or reaches a milestone that indicates they are getting value from the product and may be ready to upgrade.
Start with a positive message that recognizes what the user has accomplished on the current plan — e.g., "You've created 10 projects this month — impressive!"
Gently explain the limit they have reached or the feature they cannot access, framing it as an opportunity rather than a restriction.
Show a quick visual preview or demo of the most compelling premium feature, emphasizing the specific benefit — such as advanced analytics, team collaboration, or automation.
Highlight a second premium feature that complements the first, reinforcing the breadth of value available on the higher tier.
Display a clear call-to-action with pricing, a comparison of plans, and a button to start a trial or upgrade immediately. Offer a money-back guarantee or free trial to reduce friction.
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