Calculate Monthly and Annual Recurring Revenue from your plan mix.
Monthly Recurring Revenue (MRR)
$4,677
Sum of all subscriptions normalized to monthly.
Annual Recurring Revenue (ARR)
$56,120
MRR × 12. Standard SaaS reporting metric.
Monthly Recurring Revenue (MRR) is the sum of all subscription revenue normalized to a monthly basis. Annual Recurring Revenue (ARR) is MRR × 12. These are the lifeblood metrics of any SaaS business — they smooth out one-time charges and give you a clear view of recurring revenue.
For annual plans, divide the annual price by 12 to get the monthly contribution. Exclude one-time fees, setup charges, and non-recurring revenue. ARR = MRR × 12.
Healthy growth (early stage)
15-20% MoM
Strong growth (Series A+)
8-15% MoM
Net new MRR target
Track weekly
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Yes. Convert them to monthly equivalents (annual price ÷ 12). This normalizes your revenue view across plan types and prevents big spikes from annual signups skewing the picture.
MRR only counts recurring subscription revenue. It excludes one-time charges, professional services, and refunds. Revenue (GAAP) includes everything earned in a period.
Net New MRR = New MRR (from new customers) + Expansion MRR (upgrades) − Churned MRR (cancellations) − Contraction MRR (downgrades). It tells you whether you are growing.