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User Segmentation

User Segmentation lets you create reusable groups of users based on their properties. Once created, segments can be used as targeting rules across all Produktly features.

Prerequisites​

To use user segmentation, you first need to identify users and send metadata properties to Produktly.

Creating a Segment​

Navigate to produktly.com/app/user-segmentation and click "Create Segment".

Segment Rules​

Each segment is defined by one or more rules based on the custom properties you send via identifyUser. For example:

  • Users where plan equals enterprise
  • Users where signupDate is greater than 2025-01-01
  • Users where role is one of admin, owner

Rules can be combined with AND (all rules must match) or OR (any rule must match) logic.

Available Operators​

Depending on the property type, you can use operators like:

  • Equals / Not equal
  • Contains / Doesn't contain
  • Starts with / Ends with
  • Is one of / Is not one of - Match against multiple values at once
  • Greater than / Greater than or equal
  • Less than / Less than or equal

Using Segments​

Once created, segments appear as an option in the targeting rules for all features. You can select one or multiple segments to target. When targeting multiple segments, a user needs to match at least one segment to see the feature.

Viewing Users​

The User Segmentation page also shows all identified users and their metadata properties. You can browse and search your user base and see their properties and activity.